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Showing result 1 - 5 of 39 essays matching the above criteria.

1. 1. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Filippa Möller; Linnéa Wrobel; [2023]
   Keywords : Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. READ MORE

3. 2. Pixels to Purls : Unravelling the Revival of Knitting in the Digital Age

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Emma Niemelä; [2023]
   Keywords : Knitting; Online communities; Participatory culture; Knowledge sharing; Stickning; Onlinenätverk; Delaktig kultur; Kunskapsdelning;

   Abstract : Denna studie utforskar återuppträdandet av stickning som en populär aktivitet och den roll som online-plattformar spelar för att stödja och upprätthålla denna trend. Genom intervjuer med stickare och analys av online-gemenskaper för stickning visar studien att stickning har upplevt en återkomst på grund av dess nostalgiska och terapeutiska drag, vilket främjar kreativitet, gemenskap och en känsla av samhörighet. READ MORE

4. 3. Pond/Alex

   University essay from Lunds universitet/Industridesign

   Author : Tim Andersson; [2023]
   Keywords : Arts and Architecture; Technology and Engineering;

   Abstract : Since around 2015 there has been a huge vinyl revival going on world wide. The group which is responsible for this resurgence is mainly gen- eration-z. When you ask someone of this generation what they associate with this format you will often hear the word “nostalgic”. This “nostalgic” revival comes, however, with consequences. READ MORE

5. 4. Anita: The Story of a Bad Film : The cultural life of Torgny Wickman’s 1973 sex film

   University essay from Stockholms universitet/Filmvetenskap

   Author : Jason Carter; [2023]
   Keywords : Anita; Torgny Wickman; Swedish Sin; Cult Film; Sex Film; Pornography; Swedish film heritage;

   Abstract : Anita  (Torgny Wickman 1973) is a typical example of a film produced as part of a wave of Swedish softcore sex films created with an eye on the substantial overseas profits to be made in market curious to witness onscreen Swedish Sin.  Following an extremely brief and limited release in Sweden the film disappeared from popular cultural perception until resurfacing in the late 1990s as an object of nostalgic cult curiosity. READ MORE

6. 5. The TikTok effect: How TikTok is shaping the way we consume music

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Greta Ranff; Loui Degener; [2023]
   Keywords : consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Abstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE