Essays about: "npo"

Showing result 16 - 20 of 38 essays containing the word npo.

  1. 16. Collaborations for Social Value Creation : MNCs’ involvement in collaborations with social enterprises

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Annika Weigele; Mona Göransson; [2017]
    Keywords : social collaboration; social enterprise; MNC; social value creation; social innovation;

    Abstract : Arising social challenges ask for solutions that are too complex to be solved by one single actor. Social collaborations between MNCs and SEs provide a promising approach for value creation, which has not been acknowledged in previous research. READ MORE

  3. 17. From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : María Jesús E Cascante Quirós; Natalia Schlothauer; [2017]
    Keywords : Social marketing; social marketing process; non-profit organisation NPO ; continuum; cross-sector social partnerships; CSSPs ; corporate-NPO collaboration; collaborative value creation framework CVC ;

    Abstract : Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. READ MORE

  4. 18. Communicating Goodness - loud as a lion or silent as a mouse? : A study exploring how companies find the balance in their CSR-communication

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nicole Öhrn; Judith Zamore; [2016]
    Keywords : Cross-sector collaboration CSC ; Communication; Corporate social responsibility CSR ; Stakeholder skepticism; Authenticity; Non-profit organization NPO ;

    Abstract : Problem: Corporate social responsibility is said to result in strategic and reputational benefits, however, broadcasting it publicly has been proven to be a delicate matter. While stakeholders expect companies to engage in CSR, they do not appreciate if companies communicate their CSR-activities too loudly. READ MORE

  5. 19. Attracting Donations : How Iranian Charity Organizations Promote to Attract Donation?

    University essay from

    Author : Hooman Dadkhah; Maryam Samari; [2016]
    Keywords : Social Behaviour Law; Samhälls-; beteendevetenskap; juridik;

    Abstract : Non-Profit Organizations (NPO), also called the third sector, are organizations that do not aim to generate revenue and, as the name suggests, profit making is not their goal. However, like any other organization, they have expenses to cover in order to reach their goals. READ MORE

  6. 20. Varumärkesorienteringens strategiska betydelse i icke-vinstdrivande organisationer ´En explorativ studie

    University essay from Lunds universitet/Produktionsekonomi

    Author : Erik Oredsson; Max Westling; [2015]
    Keywords : Brand orientation; brands; strategy; strategic orientation; market orientation; NPO; non-profit; success.; Technology and Engineering;

    Abstract : Background A brand oriented company is recognized by its regard of strong brands and the ability to build strong brands as strategic resources. For a long time, companies in the private sector have had a monopoly on brand focused activities and research in this area has often been targeted to this specific sector. READ MORE