Essays about: "observe customer"

Showing result 1 - 5 of 39 essays containing the words observe customer.

  1. 1. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Anastasiia Jönsson; Clara Nordberg; [2023]
    Keywords : Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

    Abstract : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. READ MORE

  3. 2. Digitalising the Restaurant Visit: An Experimental Study of How QR Codes and Waiting Staff in the Ordering Process Affect Customer Satisfaction

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anja Saksi; Benjamin Zubcevic; [2023]
    Keywords : Mere Presence; QR code; Digitalisation; Satisfaction; Fine Dining;

    Abstract : Digitalisation is becoming more prevalent in our society today, and customer preferences are changing with it. This thesis investigates the digitalisation of the restaurant business through taking a closer look at the impact replacement of waiting staff with digital QR codes has on customer satisfaction. READ MORE

  4. 3. A general deep probabilistic model for customer lifetime value prediction of companies : A unified evaluation metric and analysis of the required historical data for different companies in context of prediction of customer lifetime value

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Johanna Olnén; [2022]
    Keywords : ;

    Abstract : A comprehensive understanding of customers’ future Lifetime Value (LTV) enables companies to assess the return on marketing investment and may provide a useful tool when determining a company’s value. Furthermore, LTV predictions allow marketers to segment customers based on the predicted LTV and, in turn, effectively allocate marketing resources for acquisition, retention, and cross-selling. READ MORE

  5. 4. Do investors walk their talk? Intention-behavior consistency of robo-advisor investors during stock market downturns

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Philipp Schwan; Elisabeth Julia Stephanie Six; [2022]
    Keywords : Investor behavior; Robo-advisor; Self-regulation; Intention-behavior gap;

    Abstract : Robo-advisors, as computer-automated investment platforms following passive investment strategies, have gained a lot of popularity, customers, and assets under management in recent years. They offer accessible and affordable wealth management solutions to a wide customer base through low fees and minimum investment amounts while providing well-diversified portfolios at individually assessed risk profiles. READ MORE

  6. 5. The Impact of COVID-19 on the European Commercial Banking Sector: A Cross-country Empirical Analysis

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Marc Connerth; Annabel Fastje; [2021]
    Keywords : COVID-19; Pandemic; Bank lending; Depositing; Loan loss provisions;

    Abstract : This paper investigates the impact of COVID-19 on the European commercial banking sector. Using panel data, we study the effect of the severity of the pandemic on bank lending, customer depositing behavior, and the provisioning for credit losses. READ MORE