Essays about: "offline-online channel integration"

Found 1 essay containing the words offline-online channel integration.

  1. 1. The Formation of Customer Experience Through Offline-Online Channel Integration

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lea Brandhofer; Antonia Reinauer; [2016]
    Keywords : customer experience; omnichannel retailing; offline-online channel integration; the fusion of offline and online; Business and Economics;

    Abstract : The rise of e-commerce has a dramatic effect on physical stores and has also changed customer needs and behaviours with customers requiring both online and offline benefits in the shopping context. Offline-online channel integration, where online features are implemented in the physical store, has been introduced as a means for physical stores to react to the rise of e- commerce as it addresses the changed customer needs. READ MORE