Essays about: "online presence"

Showing result 21 - 25 of 221 essays containing the words online presence.

1. 21. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bilal Mehdi; Adnan Kalim; [2023]
   Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

   Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

3. 22. We are an Equal Opportunity Employer: The Use of Diversity Signals in Online Job Advertisements and Its Effect on Application Behaviors

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Hanh Lai Ho My; [2023]
   Keywords : job advertisement; diversity; signaling theory; employer branding; linkedin;

   Abstract : To attract talent and build a competitive advantage over competitors in the labor market, organizations may use pro-diversity statements in recruitment messages to portray themselves as being committed to diversity in the workplace. However, the benefits of this practice in terms of increasing the quantity of the applicant pool remain contested. READ MORE

4. 23. Unmanned Stores In Sweden : A Quantitative Study On Enhancers And Inhibitors According To The Swedish Generation Z

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Pontus Andersson; Johansson Oscar; [2023]
   Keywords : Technology-Based Self-Service; Technology Readiness; Technology Acceptance Model; Generation Z; Unmanned Stores; Digitalization; Retail Industry;

   Abstract : Introduction: Since the start of the digital age back in the 70s, digital technology has become a main tool for us humans to work, communicate, and enjoy ourselves on a day-to-day basis. The major push that set this new chapter of human life was due to the first military-manufactured computers of the time. READ MORE

5. 24. Digitalising the Restaurant Visit: An Experimental Study of How QR Codes and Waiting Staff in the Ordering Process Affect Customer Satisfaction

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anja Saksi; Benjamin Zubcevic; [2023]
   Keywords : Mere Presence; QR code; Digitalisation; Satisfaction; Fine Dining;

   Abstract : Digitalisation is becoming more prevalent in our society today, and customer preferences are changing with it. This thesis investigates the digitalisation of the restaurant business through taking a closer look at the impact replacement of waiting staff with digital QR codes has on customer satisfaction. READ MORE

6. 25. The Alt-Right and Agenda Setting Theory : A study of online news outlets and magazines

   University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

   Author : Luka Wetzelaer; [2023]
   Keywords : Alt-Right movement; Agenda Setting theory; Corpus linguistics;

   Abstract : The Alt-Right is a movement that became very mainstream and this article’s research is about how often the Alt-Right movement has been mentioned in online news articles and magazines. Previous articles have researched how the Alt-Right has spread its presence on online forums and social media pages, what is written on these online forums where the Alt-Right has a presence and what their main ideas and ideology is. READ MORE