Essays about: "online retail industry"

Showing result 11 - 15 of 102 essays containing the words online retail industry.

  1. 11. The effect of e-service quality on customer's e-satisfaction in online apparel stores : Within the Swedish context

    University essay from Jönköping University

    Author : Linnea Olofsson; Linn Andersson Karlström; [2022]
    Keywords : E-service quality; E-S-QUAL; Apparel; E-satisfaction; Online shopping; E-commerce;

    Abstract : In recent years, e-commerce has become an essential part of the global retail framework. The retail industry has undergone an essential conversion due to the rise of the Internet and the ongoing development of digitalization. READ MORE

  3. 12. Service Quality effect on Customer Satisfaction and Word of Mouth

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Gustav Andersson; Carl Ingemarsson; [2022]
    Keywords : Service quality; Customer satisfaction; Word of Mouth; SERVQUAL; Disconfirmation theory; Grocery retail industry; Tjänstekvalitet; Kundnöjdhet; Word of Mouth; SERVQUAL; Disconfirmation theory; dagligvaruhandel;

    Abstract : This study has investigated the effect of service quality on customer satisfaction and Word of Mouth in the grocery retail industry. The purpose of the study was to measure the dimensions of service quality and see its effect on customer satisfaction and Word of Mouth. READ MORE

  4. 13. What's Next? A qualitative study about the growth of online B2C marketplaces in the Swedish fashion retail industry. Will curated marketplaces replace retail companies' own online channels?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Lisa Fahlgren; Karin Östberg; [2022]
    Keywords : Curated Marketplaces; Digital Marketplaces; Fashion Retailing; E-commerce; Social Commerce;

    Abstract : Online marketplaces are currently gaining popularity in the Swedish market, and global incumbents such as Amazon have recently entered the market. Marketplace platforms are traditionally seen as an additional distribution channel that serves as an opportunity for retailers to capture new revenue streams and customers. READ MORE

  5. 14. Comparison and evaluation of time series forecasting models and their application in beauty retailing

    University essay from Högskolan Dalarna/Informatik

    Author : Viktor Hopkins; [2022]
    Keywords : Time series forecasting; beauty retail; SARIMA; Prophet; LSTM;

    Abstract : The beauty industry has shown steady growth within the last decade and as more retailers move their product selections online, a lot of sales data can be generated. To improve sales and to meet the ever-increasing competition in the beauty retail sector, time series forecasting has potential in providing knowledge and guidelines in decision making to improve business performance. READ MORE

  6. 15. The Revolution(Race) of influencer marketing : a qualitative study of influencer’s perspective of how to represent an outdoor clothing brand

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Dam; [2022]
    Keywords : Influencer; Influencer Marketing; Social Media; Brand; Advertising;

    Abstract : Background: The digitalization has challenged the retail fashion industry and forces them to continuously find new strategies to survive in today’s market. Nowadays, the marketing strategy works differently, and some marketing is built upon how a collaboration would look together with an influencer and how it should be communicated to the influencers followers. READ MORE