Essays about: "online retail industry"

Showing result 16 - 20 of 102 essays containing the words online retail industry.

1. 16. Google Trends and Stocks: Retail Investing's Effect on Trading Performance of Swedish Large Cap Stocks

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Oscar Ehinger; Samier Thomas Musa; [2022]
   Keywords : Big Data; Google Trends; Retail Investing; Online Attention; Stock Trading;

   Abstract : We elaborate on the measure of retail investor attention by assessing search frequency in Google Trends. Search Volume Index (SVI) is explored as a proxy for attention that stocks get from retail investors, and we discuss its explanatory power on stock metrics. READ MORE

3. 17. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Axel Wedebrand; Charlotta Ödling; [2021]
   Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

   Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

4. 18. How can talent remain within the business? : A qualitative study on employee retention activities and strategies within the retail sector

   University essay from Umeå universitet/Företagsekonomi

   Author : Robin Ljung; Anton Nykänen; [2021]
   Keywords : retail; retention; retention activities;

   Abstract : Since the retail industry has been drastically affected due to the growth of online shopping, companies have become more aware of higher competition in their current physical stores. Since there is still demand for companies to have physical stores, they have to understand the values those remaining physical stores possess and understand the undergoing changes in the sector. READ MORE

5. 19. Digitalizing Product & Brand Education to thrive in Digital Transformation : -The case of retail companies in the outdoor industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Tobias Compier; Raatikainen Niina; [2021]
   Keywords : Digital transformation; Digitalizing product brand education; Digital educational platforms; Retail outdoor companies; Change management; Outdoor industry;

   Abstract : The increasing development in digital transformation in the last decade has affected retail companies in the outdoor industry. The outbreak of the Covid-19 pandemic is further accelerating the outdoor industry ́s mindset towards digital solutions. READ MORE

6. 20. This Size is not What I Expected - Tackling the Issue of Size Perceptions in Online Retailing

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Annie Hartman; Sujung Lee; [2021]
   Keywords : Fashion industry; Online retail; Size perception; Familiar Size Bias; Perceptual fluency;

   Abstract : The purpose of this study is to explore the use of visual communication in the form of product images as a tool to improve sizing perception for customers in an online retail environment. Online retail is continuously growing, as consumers take advantage of the convenience of online shopping. READ MORE