Essays about: "online retail industry"
Showing result 21 - 25 of 102 essays containing the words online retail industry.
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21. Securing Successful Omni-Channel Logistics: An Investigation of Required Competencies to Adapt to the Trends and Challenges of the Retail Industry
University essay from Lunds universitet/Teknisk logistikAbstract : Omni-channel retailing, the concept of offering consumers a seamless experience by integrating physical stores and online channels, is growing within the retail industry. This transformation has forced entire organizations to rethink their logistics network and fulfillment operations, which has resulted in an endeavor to work more cross-functionally in businesses. READ MORE
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22. Is store death upon us? : Investigating the importance of sensory marketing in the swedish fashion retail industry among women
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail industry among women. The concept of “store death” has become an increasingly talked about topic in Sweden and is something that affects both consumers, entrepreneurs and business owners alike. READ MORE
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23. The Effect of Hotspots - Exploring Different Forms of Special Displays to Be Used by Brands in the Cosmetics Industry
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : A current issue within retail is how to attract customers to brick and mortar stores, and how to keep their attention in today's competitive landscape with an increasing share of e-commerce. Further, retail brands at non-owned retailers have little to no control over the interaction with the consumer and lack tools with underlying research for how they should design their store displays. READ MORE
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24. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape
University essay from Umeå universitet/FöretagsekonomiAbstract : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. READ MORE
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25. AR/VR applications in fashion retailing : An exploratory study on the effectiveness of virtual try-on technology along the customer journey
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : This bachelor thesis explores a virtual try-on interface in the context of the fashion product category. It is argued that virtual representations of product offerings can stimulate consumers’ purchase intentions, and thus, enact an online transaction. READ MORE