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Found 3 essays matching the above criteria.

  1. 1. Every cloud has a silver lining : Swedish social enterprises making an impact in emerging markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Josefine Hansson; Jennie Larsson; [2018]
    Keywords : Social enterprises; social impact; profit-making; emerging markets; Sweden; social economy; opportunitites; innovation; value creation; growth; investment; business model; matching strategy; lean strategy;

    Abstract : Throughout the history, different types of businesses have reflected the zeitgeist of the specific era. Today, the globalization has led to the rise of the third wave of internationalization, which has increased the importance of emerging markets in the global business environment. READ MORE

  3. 2. The MaP of Opportunitites - How to Create Value in the Older Machine Segment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paulina Nilsby; Märtha Sjögren; [2010]
    Keywords : Competitive strategy; the MaP-model; Customer value; Value drivers; Service innovation; Business-to- business; Older Machine Customer; Segmentation; Business and Economics;

    Abstract : MC, Machine Corporation, although historically successful is facing challenges as the industry in which they operate is matured. They thus need to find new ways of generating revenues. READ MORE

  4. 3. I changed my mind : A study of product returns; how they can be managed to create opportunitites and lower costs

    University essay from Handelshögskolan BBS

    Author : Annika Lenart; [2008]
    Keywords : Returns Management; Reveres supply chain management; Customer needs; Consumer buying behavior; Resources; Capabilities; Opportunities; Costs;

    Abstract : “I changed my mind” is a case study aimed at investigating returns. Returns are often negative occurrences and can be seen as the last “block” in a supply chain. However, what this study shows is that a return is a great source for customer profiling and can lead to an increase in market shares if managed correctly. READ MORE