Essays about: "perceived innovativeness"

Showing result 21 - 25 of 27 essays containing the words perceived innovativeness.

  1. 21. Diffusion of innovations within the online environment – investigating the Internet’s effect on diffusion of innovations.

    University essay from Lunds universitet/Produktionsekonomi

    Author : Marcus Nilsson; [2015]
    Keywords : Technology and Engineering;

    Abstract : Background Today’s diffusion of innovation theories are primarily based on the studies conducted up until 1991, which means that they have not taken the new Internet economies into consideration. When considering the enormous impact the Internet has had since its introduction, it stands to reason that there has also been an impact on how innovations diffuse in the marketplace. READ MORE

  3. 22. INNOVATION AND SUSTAINABILITY IN FASHION INDUSTRY

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Deniz Muslu; [2013]
    Keywords : innovation; sustainability; environmental impact; fashion brands in Sweden; Innovation within Sustainability Index; sustainability measurements;

    Abstract : Abstract This research is designed to see the level of innovativeness of fashion brands in terms of being sustainable. It also aims to find out if there is a relation between business models and innovativeness within sustainability of fashion brands. READ MORE

  4. 23. Innovation through collaboration - an analysis of the EU competition policy on patent pools

    University essay from Lunds universitet/Juridiska institutionen

    Author : Mathilda Engdahl; [2013]
    Keywords : competition law; intellectual property law; patent pool; Law and Political Science;

    Abstract : Begrepp som kreativitet och innovation har aldrig varit så viktiga som de är idag. Ökad innovationskraft tros bidra till Europas konkurrensförmåga på världsmarknaden liksom till hållbarhet och fler arbetstillfällen inom Unionen. READ MORE

  5. 24. Smart Marketing in Smartphones: A Quantitative Study on Mobile Advertising Effectiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carolina Appelqvist; Julie Miller; [2011]
    Keywords : Mobile Advertising Effectiveness; Signal Effects; Location Based Advertising; Product Involvement; Mobile Coupons;

    Abstract : The rise of smartphones is creating smarter consumers - introducing opportunities for smarter marketing. Mobile media investments in Sweden skyrocketed by 23.3% from 2009 to 2010, exhibiting the strongest growth across all media investments. READ MORE

  6. 25. Factors Affecting Consumers' Resistance : A Study of Smartphones

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Kamran Khan; Kim Hyunwoo; [2009]
    Keywords : Consumers resistance; Innovation; Innovation resistance; Smartphones;

    Abstract :   Background: In mobile phone industry, Smartphones are gaining popularity as an effective communication tool, providing users with “Smart” functionalities of both cell-phone and Personal Digital Assistant (PDA). Experts in mobile industry expect that smartphones are going to be dominant in mobile phone market. READ MORE