Essays about: "perceived price"

Showing result 16 - 20 of 230 essays containing the words perceived price.

  1. 16. Risk Assessment of Digital Assets – Insurance Applications in Cryptocurrencies and NFTs

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Roberto Delgado Ferrezuelo; [2023]
    Keywords : Blockchain; NFTs; private key; phishing; floor price; rarity; cold wallet; hot wallet; risk premium; Technology and Engineering;

    Abstract : The aim of the project is to develop a framework for an insurance policy for digital assets. The project comprised several stages, starting with the identification of risks associated with these assets. Policyholders were then categorized into two groups based on a predefined rating factor. READ MORE

  3. 17. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Adrian Brännstam; Simon Eliasson; [2023]
    Keywords : Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

    Abstract : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. READ MORE

  4. 18. Drivers and Barriers for Biochar Deployment in Swedish Agriculture : a Multi-Level Perspective on Sustainability Transitions

    University essay from SLU/Department of Molecular Sciences

    Author : Danielle Jansen; [2023]
    Keywords : Agriculture; Socio-technical transitions; Multi-level perspective;

    Abstract : There are several sustainability challenges (e.g., environmental degradation, biodiversity loss, and food insecurity) that agro-food systems face. Simultaneously, agriculture is a major contributor to greenhouse gas emissions. READ MORE

  5. 19. From Trash to Treasure : A Qualitative Study on Consumer Perception of Bio-based Plastics and the sspects that influence these perceptions

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ellinor Zakhour; Sheida Yousefnavaz; [2023]
    Keywords : consumer perception; theory of planned behavior; bio-based plastic; subjective norms; perceived behavioral control; knowledge; expectations; perceived benefit; consumer behavior;

    Abstract : This research study aims to explore consumer ́s perception of bio-based plastic and to gain a comprehensive understanding of the various aspects including knowledge, expectations, perceived behavioral control and subjective norms that influence these perceptions. With increasing environmental concerns related to conventional plastics, there is a growing interest in sustainable alternatives. READ MORE

  6. 20. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Dana Szalaiova; Mark Vidrinskas; [2023]
    Keywords : Skincare; green skincare; sustainable skincare; environmentally friendly skincare; Green Purchase Intention; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Environmental Concern; Environmental Knowledge; Health Concern; Injunctive Norm; Descriptive Norm; Electronic Word-of-Mouth; Price Sensitivity; Availability; Perceived Consumer Effectiveness;

    Abstract : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. READ MORE