Essays about: "Brand alliances"
Showing result 1 - 5 of 10 essays containing the words Brand alliances.
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1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. READ MORE
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2. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. READ MORE
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3. The relationship between sports marketing & consumers purchase intention
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 22/01/12 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amelia Seeholm Sohrab Haidari Viktor Nilsson (95/11/02) (93/01/08) (96/02/26) Title: The relationship between sports marketing and consumer purchase intention. Supervisor: Noushan Memar Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent, Marketing Funnel Research Question: What generates a positive attitude in the consumers towards brands at sponsored events? Purpose: Explore the sports marketing at sponsoring events and investigating whether the result of strategic alliances such as sponsorship activities at events are leading the consumer of the event into becoming consumers of the companies’ brands. READ MORE
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4. Understanding the role of social networks in the process of internationalization
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : This thesis aims to explore the role of social network in the international market for the companies that plan to test their capabilities of social network for enhancement of business. In order to explore such capabilities, LinkedIn, Facebook, twitter and other social networks have been considered as examples, using companies from three different countries France, China and India. READ MORE
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5. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose The purpose of this study is to explore the factors that influence consumers’ purchase intention of co-branded products with eco-labels in the clothing industry and to what extent these factors affect consumers’ purchase intention. The study fills in a research gap by also investigating the result of the co-branding on the purchase intentions of the consumers. READ MORE
