Essays about: "perceived price"
Showing result 21 - 25 of 230 essays containing the words perceived price.
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21. Is Price Transparency the New Normal? A quantitative study on the impact of the "last lowest price" on shopping behavior
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In the last couple of years, scandals involving retailers using deceptive sales tactics have become increasingly prominent. By manipulating the price before a sale, retailers have been able to make their sales promotion seem more attractive to the shopper than it really is, causing shoppers to make purchasing decisions under false premises. READ MORE
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22. Soft Values are Game Changers for Manufacturing Companies : Identifying, Creating and Capturing Consumer Values
University essay from Linköpings universitet/Projekt, innovationer och entreprenörskapAbstract : Business strategies for competitive succession have been captivating the attention of scientists and entrepreneurs from all over the world. As more competitive circumstances are reached within a market, the value perspective expressed by consumers becomes increasingly relevant. READ MORE
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23. Green Bonds : A study on the signaling effects of issuing green bonds in the Swedish real estate sector
University essay from KTH/Fastighetsekonomi och finansAbstract : Green bonds have rapidly increased in popularity over the past years, and are often seen as afacilitator in achieving the Paris Agreement of limiting global warming to 2°C. The Swedishreal estate sector is one of the most frequent issuers in the Swedish green bond market, as itstands for 49% of the total volume outstanding. READ MORE
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24. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. READ MORE
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25. Value based selling : Key value drivers for SMEs within the steel industry
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. READ MORE