Essays about: "perception of banking"

Showing result 1 - 5 of 32 essays containing the words perception of banking.

  1. 1. A shortcut to success or a detour out of habit?

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Frida Krüeger; Isabelle Insulander; [2023]
    Keywords : overwork; motivation; socialization; junior professionals; finance;

    Abstract : This paper explores the professional experiences of junior analysts at nine different investment banks in Stockholm to study the causes of overwork within the investment banking sector. Through the use of a qualitative research method where ten junior analysts were interviewed, we discover that implicit rules embedded in the environment of the investment banks inform the perception of overwork as a short-term sacrifice operating as an effective tool in achieving long-term professional and financial success. READ MORE

  3. 2. Ethical Use of Persuasive Technology in Financial Products and/or Services : An Investigation of what Ethical Factors Financial Institutes Need to Recognise if they Consider using Persuasive Technology in their Services and/or Products

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Marie Guldevall; [2022]
    Keywords : Persuasive Technology; Ethics; Ethical banking; Financial Services;

    Abstract : Ethics is an important issue in persuasive technology. Previous research indicates that the application areas for persuasive technology are many with evidence for use in health, education, e-commerce, and social media, which has further led to deeper research on ethics in these areas. READ MORE

  4. 3. Addressing financial gender (in)equality with advertisements - A no or a go? : A qualitative study on how the commercial bank DNB's use of femvertising influences female consumers and their image of the brand

    University essay from Umeå universitet/Företagsekonomi

    Author : Elvira Nordin; Elin Nygren; [2022]
    Keywords : Femvertising; Femwashing; Advertising; Financial Gender Equality; Brand Image; Brand Activism; CSR;

    Abstract : Whilst gender equality has moved forward in recent years in Scandinavian countries like Norway and Sweden, there are still significant financial gaps between the genders. According to several scholars, women tend to invest less than men, which leads to consequences such as women having less financial capital wealth and lower pensions. READ MORE

  5. 4. A hermeneutic study on the perception of responsibility within Banking

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Samanta Morais; [2022]
    Keywords : responsibility; banking; hermeneutics; subjectivity; storytelling; power relations;

    Abstract : This thesis explores how those relating to banking institutions engage with, and experience responsibility throughout their daily interaction with these institutional environments. The proposed thesis’ research question is What is responsibility in banking?. READ MORE

  6. 5. Exploring Affordances of AI Banking Chatbots : Towards Understanding on How Chatbots Create Value for Customers

    University essay from Uppsala universitet/Informationssystem

    Author : Chanaka Gunathilaka; [2022]
    Keywords : Affordances; Artificial Intelligence; Banking; Chatbots; Customer Value;

    Abstract : In the realm of Artificial Intelligence (AI), Chatbots have become a widely used technology for streamlining the services between organizations and consumers. The present study advances the understanding of human-AI interactions by producing new knowledge on chatbot affordances and customer value creation. READ MORE