Essays about: "persona"

Showing result 6 - 10 of 120 essays containing the word persona.

1. 6. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Caroline Werenberg; [2023]
   Keywords : Political personalisation; personalisation of politics; mediatisation; mediatisation of politics; political communication; liberal alliance; Social Sciences;

   Abstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE

3. 7. Exploring Young Male Perspectives on Gender-Stereotyped Instagram Ads : A qualitative study on Swedish men's engagement towards gender-stereotyped advertisements in the digital context of Instagram

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Johannes Ahola; Olivia Gunnarsson; [2023]
   Keywords : Male engagement; gender stereotypes; advertising; Instagram; social media; young men;

   Abstract : This paper examined male engagement towards gender stereotypes online. We specifically sought to address how men engage with gender-stereotyped advertisements on Instagram, and which interactions they utilize to do so. READ MORE

4. 8. Avatar Selection in the Metaverse : How users choose their digital persona in VRChat

   University essay from Uppsala universitet/Institutionen för speldesign

   Author : Andrej Dudoglo; Florian Ritter; [2022]
   Keywords : avatars; avatar selection; virtual reality; VRChat; metaverse; virtual social space; identity; representation; mirror-dwelling;

   Abstract : 1 Abstract Current endeavors in the tech-industry to create the first true metaverse, alongside other things, sparked the emergence of interest around virtual avatars, namely in the NFT community. Given the complexity of design-challenges associated with creating an immersive metaverse, its avatars and the systems they evolve around, this paper aims to understand user desires and motivational patterns for avatar selection in VRChat, a game that resembles much of what a future metaverse could look like. READ MORE

5. 9. Accused of sexual assault or a victim?

   University essay from Lunds universitet/Mänskliga rättigheter

   Author : Mira Fritzson Isaksson; [2022]
   Keywords : Ismail; victim; #MeToo; sexual assault; SVT; Social Sciences;

   Abstract : Abstract Accusations of sexual assault are very disputed in today’s society. It is a sensitive subject which deserves to be treated with respect, since the alleged crimes are of a dire nature. Since the rise of the social movement #MeToo, women all over the world have shared their experiences of sexual assault. READ MORE

6. 10. Evaluation on Mobile Application for Health Intervention

   University essay from KTH/Medicinteknik och hälsosystem

   Author : Behnam Eliasi; [2022]
   Keywords : mhealth applications; Questionnaire; User Persona; SUS; SUTAQ; MAUQ; PAM; EITAT; Hälsoapplikationer; frågeformulärsverktyg; User Persona; SUS; SUTAQ; MAUQ; PAM; EITAT;

   Abstract : With the rise of portable devices, the interest in health and medical applications(mhealth applications) has risen, and the importance of evaluating these applications is critical. The application stores on portable devices only require a good application quality and not the content. READ MORE