Essays about: "persona"

Showing result 11 - 15 of 120 essays containing the word persona.

  1. 11. Politicians’ Instagram personas in relation to Swedish politics : A discourse analysis of personas from a gender point of view of Swedish political party leaders’ Instagram accounts

    University essay from Karlstads universitet/Centrum för genusforskning (from 2013)

    Author : Emelie Bröms; [2022]
    Keywords : gender performativity; persona; rhetoric; social media; Instagram; politics; party leaders; political communication; Sweden; persona; retorik; sociala medier; Instagram; partiledare; politik; politisk kommunikation; Sverige; persona; performativitet;

    Abstract : This essay aims to investigate how the leaders for the Swedish parliamentary parties appear on their official Instagram accounts. By conducting a discourse analysis, looking at both text, visual images, and the combination of the two in the Instagram posts, the intention is to analyse how gender is being performed through the rhetorical concept of persona. READ MORE

  3. 12. RFID implementation in ski boot rental : Product and system development

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Elna Warnhag; [2022]
    Keywords : Ski-rental; RFID tag; Product development; Usability; User experience;

    Abstract : A tag system using RFID is proposed to avoid bending down, walking around, or bending over a bench for scanning ski boots (for their sole measurement). Using methods such as observations and interviews, the problem was defined and then visualised with the help of a persona and storyboard. READ MORE

  4. 13. How to analyze identification in storytelling?

    University essay from Lunds universitet/Retorik; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Felix Pålsson; [2022]
    Keywords : audience; dramatism; Där livet händer; identification; IKEA; metaphor; metonymy; persona; persuasion; rhetoric; storytelling; Weltanschauung; Languages and Literatures;

    Abstract : This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. READ MORE

  5. 14. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sanna Jurén; Isabelle Kallenberg; [2022]
    Keywords : Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

    Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE

  6. 15. Unpacking the Insta-girls : The Ultimate Evolution of the Celebrity Fashion Model

    University essay from Stockholms universitet/Modevetenskap

    Author : Alexandre Zamboni; [2022]
    Keywords : fashion model; celebrity; social media; persona; beauty ideal; bodily discipline;

    Abstract : The last decade has seen the rise of a new trinity of supermodels, the so-called Insta-girls, Kendall Jenner, Gigi, and Bella Hadid. Besides mastering the art of digital self-promotion, they belong to famous Californian families with strong ties to show business. READ MORE