Essays about: "price competitive"

Showing result 21 - 25 of 351 essays containing the words price competitive.

  1. 21. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

    Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

  3. 22. Soft Values are Game Changers for Manufacturing Companies : Identifying, Creating and Capturing Consumer Values

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Alexander Dawidson; Hillevi Arkel; [2023]
    Keywords : Value Creation; Value Capture; Soft Values; Management; Manufacturing; Value Identification;

    Abstract : Business strategies for competitive succession have been captivating the attention of scientists and entrepreneurs from all over the world. As more competitive circumstances are reached within a market, the value perspective expressed by consumers becomes increasingly relevant. READ MORE

  4. 23. The Deregulation of the Swedish Railway - On Track or Derailed?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Axel Reimers; [2023]
    Keywords : Deregulation; Swedish railway; Structure-Conduct-Performance approach; Strategic interaction; Entry barriers; Business and Economics;

    Abstract : Since 2010, the Swedish railway has been open to competition for passenger train traffic. Despite extensive deregulations, the state-owned enterprise and previous monopoly Statens Järnvägar has managed to retain its previous position as the reigning actor of the Swedish railway. READ MORE

  5. 24. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Rönnquist Fia; Laura Nedebock; [2022-08-04]
    Keywords : automotive industry; car-sharing; car subscription; car leasing; car purchase; access economy; service economy; servicification; brand loyalty; service loyalty; ecosystem loyalty;

    Abstract : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. READ MORE

  6. 25. Copyright and Abuse of Dominant Position in EU - Intersection Between Copyright Law and Abuse of Dominant Position in Situation of Refusal of License

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Rekha Kumari; [2022]
    Keywords : Competition Law; Intellectual Property; Copyright law; Abuse of dominant Position; Intersection between copyright and abuse of dominance; Refusal to licence and Supply; European Case Law; Exceptional circumstance and Essential Facility doctrine.; Business and Economics;

    Abstract : Where intellectual property such as copyright, patent, industry property and design etc., focuses on the rewards of creative and inventive effort of IP owners and the rightsholders. READ MORE