Essays about: "price promotions"
Showing result 6 - 10 of 10 essays containing the words price promotions.
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6. Online Discount Coupon Promotions & Repurchasing Behaviors : The Groupon Case
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : In recent years, online discount coupons provided through deal-of-the-day websites have grownrapidly. Perceived as a positive opportunity for local merchants to promote themselves in themarket, a mutual exchange occurs as consumers are able to simultaneously benefit from promotionsand discounts on services and products. READ MORE
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7. The effects of price promotions on building a customer base within the Ghanaian mobile Telecommunication industry; the case of Vodafone Ghana
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : The recent advances in telecommunication have led to increase in the number of subscriptions to mobile telecommunication networks in Ghana. In today’s competitive telecom market place several marketing communication tools are used by telecom operators in Ghana to retain existing customers and also add on to their customer base. READ MORE
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8. The Effectiveness of Groupon Promotions for Merchants
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The effectiveness of Groupon promotions is a function of their long-term profit and alternative cost. In an email survey of Swedish merchants, 63 % reported that their campaign was profitable and 27 % that they made a loss. The average cost of running a Groupon promotion is roughly estimated to be 0. READ MORE
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9. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan
University essay from Institutionen för teknik och samhälleAbstract : Problem: In bid to stay competitive in the industry, SMEs have to apply several formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. READ MORE
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10. PRICE FLEXIBILITY IN RELATION TO CONSUMER PURCHASING BEHAVIOUR ON-LINE ( BUSINESS TO CONSUMER ELECTRONIC COMMERCE)
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Successful setting of prices is one of the most crucial challenges faced by companies. Electronic commerce (EC) have come a long way to see how companies manage their pricing issues, to attract consumers and satisfy their desires in terms of purchases and re – purchases online. READ MORE