Essays about: "price strategic questionnaire"

Showing result 1 - 5 of 13 essays containing the words price strategic questionnaire.

  1. 1. Electronics Retail Store Atmospherics: A Consumer Type Comparison : A Quantitative Study of Consumer Types and Their Valuation of Sensory Cues

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Soprani; Martin Tsilfidis; [2019]
    Keywords : Sensory Marketing; Consumer Types; Utilitarian; Hedonic; Atmospherics; Electronics Store; Retail Marketing;

    Abstract : Background: Every fifth physical electronics store has been closed during the period between 2011 to 2017, and 30 % of all electronic products are now purchased online. As digitalization has affected both the number of physical stores negatively, but also loyalty towards firms among consumers, as price has become a more crucial role in decision making online, there is a need for physical stores to exploit the advantages that cannot be facilitated online to stay competitive. READ MORE

  3. 2. Is Performance Measurement and Management fit for the future?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sibel Hatipoglu; [2017]
    Keywords : Dynamimism; Performance measurement; Performance management; Strategic fit; Multiply-case study; Business and Economics;

    Abstract : Purpose: The aim of this paper is to find out how the PMM system can be used to remain resilient to a change in the environment and so continue to provide appropriate guidance to managers in real time. Methodology: The paper is based on a qualitative research method with primarily an abductive approach to derive insight about a PMM system’s use to remain resilient to a change in the environment. READ MORE

  4. 3. Benefits and Challenges with Global Sourcing : A study of Swedish companies

    University essay from IHH, Företagsekonomi

    Author : Christian Johnsson; Felix Morling; [2011]
    Keywords : Global sourcing; International purchasing; Strategic international purchasing; Swedish businesses;

    Abstract : Global sourcing is an important strategy for Swedish businesses since it is a mean to gain competitive advantage which is important on the global market Swedish businesses act on. Consequently it is interesting to investigate the importance of the perceived benefits and challenges with global sourcing since these factors affect the global sourcing decision. READ MORE

  5. 4. Vilka faktorer påverkar ett mjölkföretags tillväxt? : en jämförelse mellan Sverige och Danmark

    University essay from SLU/Dept. of Economics

    Author : Claes Krokeus; Dan M Sandberg; [2010]
    Keywords : Mjölkproduktion; företagsledning; konkurrens; stordriftsfördelar; utveckling; avveckling;

    Abstract : Dairy farms have during a long time been under pressure and this situation was aggravated during the spring and summer of 2009, when profitability declined to historically low levels. Lower milk price and relatively high input prices have caused Swedish dairy farms great liquidity concerns and profitability problems. READ MORE

  6. 5.  “What are the main factors that influence consumers in their choice of green energy company over the conventional energy”? : “The role of green marketing in development of consumer behavior towards green energy”

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Usama Awan; Muhammad Aamer Raza; [2010]
    Keywords : Green Energy; Green Marketing; Green. Consumer Behavior; Consumer Decision. Social Responsibility;

    Abstract : Purpose: The purpose of this thesis is to study the factors affecting consumers while taking decision towards electricity providing company. Theoretical Frame work This academic work starts by presenting the background information of energy market, and then presents concept of green marketing, social responsibility, green energy, and consumer behavior in literature review. READ MORE