Essays about: "promotional questionnaire"
Showing result 6 - 8 of 8 essays containing the words promotional questionnaire.
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6. Brand Communities. : A quantitative study of brand community influence on prospective and existing members
University essay from Handelshögskolan vid Umeå universitetAbstract : This research was initiated due to the popularity brand community phenomenon is gaining among companies through last several years. Growing number of companies on the market and shortening of the life cycle of products, make companies work hard in order to retain existing customers and gain new ones. READ MORE
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7. A Comparative Study between Price and Non-Price Sales Promotional Strategy in the Introduction Stage of Consumer Products
University essay from Handelshögskolan vid Umeå universitetAbstract : Either it is because of some significant active trends in the business world, or the attractive cut of cost and increase in profit, companies now days are focusing on sales promotion activities. But in reality, most of companies that are introducing new products are not getting what they intend to get. They are facing loses. READ MORE
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8. A descriptive research on the promotional tools used in the tourism industry : Case study on Ving
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Background Promotional techniques are used to make prospective customers aware of products, to whet their appetites, and stimulate demand; they also provide information to help customers decide. In the promotional process the selection and the use of the tools is crucial. Nowadays the tourism industry is extremely challenging. READ MORE
