Essays about: "ethical issues business"

Showing result 1 - 5 of 70 essays containing the words ethical issues business.

1. 1. Artificial Integrity: Data Privacy and Corporate Responsibility in East Africa

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Ebba Hansson; [2023]
   Keywords : CDR; CSR; Data Privacy; Digital Rights; East Africa;

   Abstract : While digital connectivity in East Africa is quickly increasing, the region is underregulated regarding data protection regulations. Moreover, many existing laws are more state-interest-focused than human rights-based. READ MORE

3. 2. How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Phuong Vo Hoang Hoai; Natalie Klimecka; [2023]
   Keywords : TikTok algorithm; Algorithmic literacy; Social media marketing; Personalisation; Marketing ethics; Ethical decision-making; Business and Economics;

   Abstract : Thesis purpose: To investigate the role of algorithmic literacy in the case of TikTok, and how its strategic performance, including the challenges and associated ethical issues, affects global marketers. Methodology: Adapting a social constructivist approach, twelve qualitative semi-structured interviews with global marketers allowed us to gather deeper insights Theoretical perspective: In order to fulfill the above objective, the study looks at literature streams in social media algorithms and algorithmic literacy, as well as adopts scholarship in marketing ethics and socio-psychological concepts concerning consumer behaviour and decision making processes. READ MORE

4. 3. Adapting to the New Normal: Establishing and Maintaining Trust in B2B Relationships in a Post-Pandemic World

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felicia Festin; Alexandra Hildell; Ottilia Österström; [2023]
   Keywords : B2B; B2B Relationships; Trust; Trust-Building; COVID-19 pandemic; Post-pandemic; Remote Work; Hybrid Work; Interpersonal Trust; Interorganizational Trust; Calculative Trust; Affective Trust; Normative Trust; Business and Economics;

   Abstract : Purpose: To understand how B2B companies may establish and maintain trust in their relationships with customers during and in the post-COVID digital business landscape. Methodology: The study carries a qualitative approach conducted with an exploratory nature. READ MORE

5. 4. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amber Javed; [2022]
   Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

   Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

6. 5. The Effect of Corporate Social Responsibility (CSR) on Customer Loyalty : A Quantitative Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Edwin Föjerstam; Amir Hukic; Märta Ögren Kull; [2022]
   Keywords : CSR; Corporate Social Responsibility; Customer Loyalty;

   Abstract : Corporate social responsibility is a broad business model, that encourages companies to be transparent concerning their environmental, ethical, philanthropic and economical aims. The purpose of this thesis is to explain if efforts within these areas could eventually lead to customer loyalty. READ MORE