Essays about: "publicity"

Showing result 6 - 10 of 84 essays containing the word publicity.

1. 6. The attitude behind TMTs sustainability strategies in the real estate industry : A quantitative study of the characteristics behind TMTs attitude towards the perceived gain of positive publicity by stakeholders if implementing a sustainability strategy.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simon Alderblad; Fabian Nilzén; [2022]
   Keywords : Top management teams; Upper echelon theory; Sustainability strategies; Positive publicity; Stakeholders;

   Abstract : Background & problem:  In a fast-moving environment where organizations are forced to meet changing stakeholder needs, the importance of understanding top management teams (TMT) becomes more prominent given their influential position. Further on, with a growing population, the demand in the real estate industry is deemed to have a continuous growth. READ MORE

3. 7. The European Refugee Crisis and Services Trade in Greater Copenhagen

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Alfred Arnborg; Gustav Sundén; [2021]
   Keywords : Trade in Services; Difference-in-Differences; Border Controls; Schengen; European Refugee Crisis; Business and Economics;

   Abstract : This paper analyzes trade in services’ vulnerability to exogenous shocks in order to contribute to the often-neglected area of international trade in services. It is accomplished by examining how Sweden’s border measures during the European refugee crisis affected services trade between Sweden and Denmark. READ MORE

4. 8. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ellinor Larsson; Lovisa Ferngren; [2021]
   Keywords : Sexism advertising; Image repair strategy; denial; evasion of responsibility; reduction of offensives; corrective action; mortification; Attitudes; affect; behaviour; cognition;

   Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE

5. 9. Hotspot Detection for Automatic Podcast Trailer Generation

   University essay from Uppsala universitet/Institutionen för lingvistik och filologi

   Author : Winstead Xingran Zhu; [2021]
   Keywords : automatic podcast trailer generation; hotspot detection; speech emotion recognition; text emotion recognition; text arousal detection; pull-quote selection; music detection; laughter detection; affect analysis; affective computing; machine learning; neural network;

   Abstract : With podcasts being a fast growing audio-only form of media, an effective way of promoting different podcast shows becomes more and more vital to all the stakeholders concerned, including the podcast creators, the podcast streaming platforms, and the podcast listeners. This thesis investigates the relatively little studied topic of automatic podcast trailer generation, with the purpose of en- hancing the overall visibility and publicity of different podcast contents and gen- erating more user engagement in podcast listening. READ MORE

6. 10. Creating Value from Last Mile Deliveries to First Mile Recycling : A Case Study of an Urban Consolidation Center

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : GUSTAV WESTERLUND; DARIN BABAN; [2021]
   Keywords : Urban consolidation center; Urbanization; Urban waste management; Urban freight delivery; Business models; Value creation; Value proposition; Value capture; Urban samlastningscentral; Urbanisering; Urban sophantering; Urbana varuleveranser; Affärsmodeller; Värdeskapande; Värdeerbjudande; Värdefångst;

   Abstract : This study is a part of the HITS-project at the Integrated Transport Research Lab at KTH. The demand for urban freight transportation has continued to grow during the last decades due to increased urbanization. Road-based freight transport contributes to air pollution, traffic congestion and noise pollution. READ MORE