Essays about: "publicity"

Showing result 26 - 30 of 84 essays containing the word publicity.

  1. 26. Understanding identity in a digital reality

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yasmine Ströberg; Anna Hallner; [2017]
    Keywords : Identity; Consumer; Self; Instagram; Personal branding; Digital Culture; Business and Economics;

    Abstract : Title Understanding identity in a digital reality: An explorative study of consumers’ identity negotiations through images on Instagram Course Code BUSN39 Global Marketing Authors Anna Hallner & Yasmine Ströberg Supervisor Ph. D Marcus Klasson & Jon Bertilsson Keywords Identity, Consumer, Self, Instagram, Personal branding, Digital Culture Purpose The purpose of this thesis is to empirically explore the depth and complexity of how consumers negotiate their identity project in a digital culture through images with publicity as a dimension. READ MORE

  3. 27. Crowdfunding as a Source for Social Enterprise Financing : Advantages and Disadvantages Experienced by Social Entrepreneurs

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Diana Hazam; Dijana Karimova; Magnus Gabriel Olsson; [2017]
    Keywords : Crowdfunding; Social Enterprise Financing; Lending Crowdfunding; Equity Crowdfunding; Sustainability; Social Ventures; Impact Investment;

    Abstract : Social Enterprises face funding challenges. As investors focus too narrowly on risk and return, social enterprises may struggle to compete with commercial enterprises for investment capital. READ MORE

  4. 28. “Thanks to a good fairy you were born” : An intersectional feminist analysis of ovum donation advertising found in the public space in Barcelona

    University essay from Linköpings universitet/Tema Genus

    Author : Elisabet Tasa-Vinyals; [2017]
    Keywords : Ovum donation; Egg donation; Assisted reproduction; New Reproductive Technologies NRT ; In Vitro Fertilisation IVF ; Politics of reproduction; Economy of cells and tissues;

    Abstract : Gamete donors are actively searched by companies dedicated to assisted reproduction in the Spanish State, and advertising is not only legal but rather common. This thesis provides an overview of the main themes that arise from the analysis of mostly visual materials used to promote ovum donation in public spaces in Barcelona, and critically links them to current debates in intersectional feminist cultural studies of technoscience, bodily theory and visual studies. READ MORE

  5. 29. Pre-issue attention and the performance of an IPO

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Dag Tuvberger; Klas Vestergren; [2017]
    Keywords : behavioral finance; IPO; noise traders; investor attention; publicity;

    Abstract : This study looks at IPOs on Swedish stock exchanges between the years 2000 and 2017. It aims to investigate if a relationship exists between investor attention for a company before its IPO and the subsequent returns of its stock in the early trading after the IPO. READ MORE

  6. 30. Shareholder activism: performing for publicity or actual policy change? : The influence of social and environmental shareholder activism on CSR performance.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Robert Zantinge; [2017]
    Keywords : Corporate Social Responsibility CSR ; Shareholder activism; Thomson Reuters Asset4; Proxy Monitor; internationalization; social CSR performance; environmental CSR performance.;

    Abstract : .... READ MORE