Essays about: "purchase barriers"

Showing result 26 - 30 of 54 essays containing the words purchase barriers.

1. 26. Intention Behavior Gap in Purchasing Used Products : A Quantitative Analysis of Factors Determining Purchase of Secondhand Household Durables in Sweden

   University essay from Umeå universitet/Företagsekonomi

   Author : Mojtaba Parsatemijani; [2020]
   Keywords : sustainable consumption; thrift shopping behavior; secondhand products; theory of planned behavior;

   Abstract : The incremental awareness ofenvironmental issues and sustainability has shifted the retail industryin past years. Consumers are increasingly demanding for sustainable products and services and consequently, companies need to address customers’ demands to maintain their profitability. READ MORE

3. 27. Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jie Chen; Tong Lu; [2020]
   Keywords : sharing economy; Airbnb; China; purchase intention; liability of foreignness;

   Abstract : Purpose: The purpose of this thesis is to research the factors influencing the purchase intention of Airbnb in China from the perspective of liability of foreignness. Methodology: This thesis adopts a quantitative approach through a questionnairebased survey among Chinese people. READ MORE

4. 28. How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Haggah Macharia; Ying Cheng; [2019]
   Keywords : Social media; Social media marketing activities; Customer equity drivers; Purchase intention; information richness.;

   Abstract : Purpose: The purpose of this study is to investigate the influence of social media marketing activities on customer equity and how that drive affects purchase intention in the context of the hotel industry with the perspective of Y-Generation. Design/methodology/approach: An explanatory, deductive, quantitative research approach and cross-sectional research design were utilized within this research, where self-completed questionnaires were distributed online with a number of 136 valid responses collected. READ MORE

5. 29. Why buy green? : An exploration of drivers and barriers related to sustainable purchasing in the Swedish food sector

   University essay from Umeå universitet/Företagsekonomi

   Author : Henrik Adolfsson; Freddy Wickström; [2019]
   Keywords : sustainability; green consumption; sustainable consumption; consumer behaviour; green consumer profile; drivers; barriers; values; attitudes; behaviour; heuristics; knowledge;

   Abstract : Sustainability has become a subject of much interest in recent years, due to the deterioration of the natural environment. In response there has been increasing public pressure on businesses to provide environmentally friendly product alternatives for consumers. READ MORE

6. 30. The Suboptimal Solution to Food Waste : A Qualitative Research of Swedish Grocery Shoppers’ Attitudes and Purchase Intentions towards Suboptimal Food

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Miranda Karlsson; Peter Magnfält; [2019]
   Keywords : Suboptimal Food; Attitudes; Purchase Intention; Swedish Grocery shoppers; Food Retailers; Food Waste; Sustainability.;

   Abstract : Background Worldwide, one-third of all produced food is going to waste, and the number is increasing every year which consequently calls for action. A substantial share of the food waste is the outcome of grocery stores throwing away suboptimal food which yet is eatable but due to the date labeling, damaged packaging or in terms of appearance standards cannot be sold. READ MORE