Essays about: "purchase intention thesis"

Showing result 11 - 15 of 160 essays containing the words purchase intention thesis.

1. 11. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Lizette Hughes; Persson Maria; [2023]
   Keywords : Generation Z; eWOM; WOM; Online reviews; Social media; Interior design; Consumer behaviour; Digital marketing; Purchase intention; Credibility; E-commerce; Referral marketing; Sweden;

   Abstract : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. READ MORE

3. 12. Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Bingxin Li; Zikang Chen; [2023]
   Keywords : Keywords: Beauty industry; China; Male market; Eco-friendly products; Green beauty products; Usage barrier; Value barrier; Risk barrier; Traditional barrier; Image barrier; Ethical concerns; Purchase intention; Innovation resistance theory; Business and Economics;

   Abstract : Thesis purpose: The purpose of this research is to investigate the barriers to purchasing green beauty products in the Chinese male beauty market, and analyze how ethical concerns moderate the influence of these barriers on purchase intention. Methodology: This study utilized a cross-sectional research design and a quantitative methodology to investigate the association between barriers and Chinese males' purchase intention of eco-friendly beauty products. READ MORE

4. 13. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Dana Szalaiova; Mark Vidrinskas; [2023]
   Keywords : Skincare; green skincare; sustainable skincare; environmentally friendly skincare; Green Purchase Intention; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Environmental Concern; Environmental Knowledge; Health Concern; Injunctive Norm; Descriptive Norm; Electronic Word-of-Mouth; Price Sensitivity; Availability; Perceived Consumer Effectiveness;

   Abstract : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. READ MORE

5. 14. Understanding Swedish Consumers’ Purchase Intentions for Green Packaged Short-Shelf- Life Food Products : An Expanding to the Theory of Planned Behavior

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Siyu Huang; Ali Ahsan Talpur; [2023]
   Keywords : ;

   Abstract : Background The climate change problem causes the importance of sustainable development. Food wastage especially short-shelf-life food product and the main focus on the consumer purchase intention towards the short-shelf-life food products in green packaging. READ MORE

6. 15. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emma Edström; Yufei Erik Luo; [2023]
   Keywords : Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

   Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE