Essays about: "purchase trend"
Showing result 11 - 15 of 74 essays containing the words purchase trend.
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11. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry
University essay from Umeå universitet/FöretagsekonomiAbstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE
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12. Clarity in custom computer assembly : The design of a user-friendly small form factor computer chassis
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Building a computer is a difficult task which is why many choose to purchase a laptop or a pre-built stationary computer. However, some users choose to build a computer, allowing them to customize it to fit their needs. As technology advances, our electronic devices becomes more and more compact. READ MORE
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13. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE
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14. Consumption of sustainable food products : A study of the Sustainable purchase perception matrix and Sustainable lead consumers; A life cycle assessment of BäR smoothie
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : Part 1 The scientific community has identified an attitude-action gap for demographic and psychographic variables when studying sustainable purchase behaviour. By focusing on what happens during the purchase instead of the purchaser, this cross-sectional study aims to understand sustainable purchase behaviour when consumers purchase sustainable food. READ MORE
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15. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. READ MORE