Essays about: "purchase trend"

Showing result 6 - 10 of 74 essays containing the words purchase trend.

1. 6. From Scroll to Cart: Investigating the Influence of TikTok Community Commerce Content on Adult Purchase Behavior

   University essay from

   Author : Adia Atwell; [2023]
   Keywords : TikTok; Community Commerce; Influence; Purchase Behavior; User-Generated Content; Word of Mouth; Stimulus Organism Response; Social Influence;

   Abstract : With the rise of social media platforms and the increasing popularity of short-form video content, TikTok has emerged as one of the dominant platforms for entertainment, information sharing, and commerce. This thesis aims to examine the influence of community commerce TikTok content on adult users, exploring the impact it has on their purchasing behaviors, perceptions, and overall engagement. READ MORE

3. 7. CO2-emissions from domestic goods transport in countries with high income and high equality : A study of changes in BNP/capita, trade intensity and GINI-index relating to CO2-emissions

   University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

   Author : Martin Planfeldt; [2022]
   Keywords : Environmental Kuznets Curve EKC ; Trade; Goods transport; GINI-index; GDP;

   Abstract : Transportation is one of the largest sectors contributing to CO2-emissions, and has doubled its emissions in 30 years. Despite this, studies of the environmental Kuznets curve (”EKC”) often focus on stationary industry emissions. READ MORE

4. 8. End-to-End Software License Management

   University essay from Mälardalens universitet/Akademin för innovation, design och teknik

   Author : Nudzejma Pozder; [2022]
   Keywords : ;

   Abstract : As the software is constantly evolving, licensing choices in complex business environments are becoming more and more sophisticated, since licenses are used to govern software costs, access, and responsibilities. With the right licensing model in place and efficiently utilized licensing flow, organizations are able to ensure that the software is being used according to the licensing agreement which can strongly influence the return on software investment. READ MORE

5. 9. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Saiful Islam; [2022]
   Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

6. 10. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions

   University essay from Umeå universitet/Företagsekonomi

   Author : Mattias Arusell; Magdalena Pettersson; [2022]
   Keywords : CGI Influencer; Computer Generated Imagery Influencer; Virtual Influencer; AI Influencer; Social Media Influencer; Virtual Influencer Marketing; Influencer Marketing; Opinion Leadership; Parasocial Relationships; Purchase Intention;

   Abstract : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. READ MORE