Essays about: "purpose of marketing in banking industry"

Showing result 11 - 12 of 12 essays containing the words purpose of marketing in banking industry.

  1. 11. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Ferdinand Enoayuk Abangma; [2009]
    Keywords : Brand Equity; Brand Awareness; Citibank N.A-Cameroon; Telephone interview;

    Abstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE

  3. 12. The Link between Internal Marketing and Customer Relationship Management : A Case Study of one Nordea Call Center in Sweden

    University essay from Företagsekonomiska institutionen

    Author : Joakim Stenbeck; Robin Cabander; [2008]
    Keywords : Customer Relationship Management; Nordea; Services Marketing Triangle; Internal Marketing and Focus Groups;

    Abstract : Purpose: The purpose of this thesis is to increase the understanding of the link between internal marketing and customer relationship management by conducting a case study of one Nordea call center. Background: Keeping existing customers is less expensive than acquiring new ones. READ MORE