Essays about: "purpose of marketing in banking industry"

Showing result 6 - 10 of 12 essays containing the words purpose of marketing in banking industry.

1. 6. Relationship Management in the Banking Industry : The Use of Facebook

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Sandra Dobosz; [2012]
   Keywords : Bank; Customer Management; Social Media; Word-of-Mouth; Facebook; Relationship Marketing;

   Abstract : The economic situation and the improved technology weaken the bond be-tween banks and their customers. To adapt to the changing behavior of customers banks engage in Social Media with the aim to strengthen their relationship. However, Social Media may not have the expected effect on the banks’ customers. READ MORE

3. 7. Customer Loyalty - A case study of Swedbank and Länsförsäkringar Bank

   University essay from IHH, Företagsekonomi

   Author : Adisa Sahinovic; Rita Marogy; Amela Buljubasic; [2012]
   Keywords : bank; customer loyalty; Swedbank; Länsförsäkringar; niche; commercial; CRM; customer relationships;

   Abstract : Background: The banking industry is a classic service industry where companiesand customers meet and where their interactions take placedaily. There are many reasons why an unsatisfied customer canchange company to a competitor and the customers that are loyalchoose to stay for certain reasons. READ MORE

4. 8. Facebook in the Banking Industry : A Case Study in SEB, Sweden

   University essay from IHH, Företagsekonomi

   Author : Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
   Keywords : Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

   Abstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE

5. 9. Customer Involvement In Service Innovation : Study of the bank industry

   University essay from Ekonomihögskolan, ELNU

   Author : Daniel Lindberg; Jimmie Borgqvist; [2011]
   Keywords : ;

   Abstract : Thesis; Master Programme, Marketing Linnæus University, School of Business and Economics in Växjö Authors: Jimmie Borgqvist & Daniel Lindberg Tutor: Sarah Philipson Title: Customer involvement in Service Innovation – a study of the banking industry. Background/Problem: Services are commodities in most service industries and the companies are not putting enough into innovation of services to differentiate themselves from their competitors. READ MORE

6. 10. How do students choose their banks?

   University essay from Sektionen för Hälsa och Samhälle

   Author : Andreas Gleerup; Marcus Harborn; [2009]
   Keywords : Brand equity; banking industry; consumer behavior; customer based brand equity; students;

   Abstract : The purpose of this dissertation is to investigate customer behaviour in the banking industry of students at Kristianstad University. We wanted to test the theory of Customer based brand equity in the banking industry but also to challenge this theory with other independent theories which we have identified as important concerning customer behaviour the banking industry. READ MORE