Essays about: "qualitative and quantitative research methodology"

Showing result 11 - 15 of 294 essays containing the words qualitative and quantitative research methodology.

  1. 11. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
    Keywords : SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

    Abstract : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. READ MORE

  3. 12. Improving charging scheduling of public transport electric buses

    University essay from Lunds universitet/Produktionsekonomi

    Author : Franz Bamberg; Anna Hassler; [2023]
    Keywords : Peak load; electricity trading; spot prices; electric buses; bus transport operator; battery energy storage system; charging scheduling; Technology and Engineering;

    Abstract : Title: Improving charging scheduling of public transport electric buses Authors: Anna Hassler & Franz Bamberg Supervisor: Johan Marklund, Lund University Background: This thesis focuses on a Swedish BTO that operates EB fleets. For companies investing in electrification, record-high and volatile electricity prices, present challenges and creates a need to improve the charging scheduling of EBs to reduce costs. READ MORE

  4. 13. Don't say the "S"word. The Impact of Buzzwords on Brand Trust.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lina Radilovic; August Strom; Salomé Morel Cavailhes; [2023]
    Keywords : Buzzword; sustainability; linguistics; brand image; brand trust; relationship management; brand loyalty.; Business and Economics;

    Abstract : Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. READ MORE

  5. 14. Learning for Crisis: Improving food security in Uppsala County through participative localized food production

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Juan José Ortiz Cuadra; [2023]
    Keywords : Food security; Local food systems; Local food; Soft systems methodology; Uppsala County; Sweden;

    Abstract : An unprecedented situation composed by worldwide land degradation, the post pandemic era, and the Russian invasion of Ukraine is unfolding, reminding us of the impendent risks that phenomena such as these have for food security. Considering that this context presents new unforeseen challenges, and that there is a lack of knowledge production connecting food security to countries of the global north, such as is the case of Sweden, this thesis seeks to foster discussions on food security through the lens of Uppsala County, integrating notions of Local food systems. READ MORE

  6. 15. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Anikó Ács; Jelia Agiden; [2023]
    Keywords : Third-party Cookies; Consumer Perspective; User Intention; Perception;

    Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE