Essays about: "questionnaire marketing"
Showing result 1 - 5 of 373 essays containing the words questionnaire marketing.
-
1. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. READ MORE
-
2. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. READ MORE
-
3. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. READ MORE
-
4. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea
University essay from Södertörns högskola/FöretagsekonomiAbstract : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. READ MORE
-
5. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE