Essays about: "retailing - case study"

Showing result 21 - 25 of 100 essays containing the words retailing - case study.

  1. 21. Making the inaccessible accessible - the oxymoron of online luxury distribution : A qualitative study on consumer responses towards the distribution of luxury in an online multibrand context

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Filip Jönne; Conrad Walz; [2020]
    Keywords : Luxury; Internet retailing; Online distribution; Brand alliance; Louis Vuitton; Amazon;

    Abstract : Background - Luxury companies have long been reluctant to adopt the internet as a mode of distribution. A luxury brand’s concept of exclusiveness is seemingly incompatible with the ubiquitous nature of the internet. READ MORE

  3. 22. The dynamic management revolution of Big Data : A case study of Åhlen’s Big Data Analytics operation

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Gustaf Rystadius; David Monell; Linus Mautner; [2020]
    Keywords : Big Data Analytics; Big Data Analytics Capabilities; Ambidexterity; Agility; Big Data;

    Abstract : Background: The implementation of Big Data Analytics (BDA) has drastically increased within several sectors such as retailing. Due to its rapidly altering environment, companies have to adapt and modify their business strategies and models accordingly. READ MORE

  4. 23. Central Warehousing and Omni channel logistics strategy : A case study of baby products provider and clothing retailer

    University essay from Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Mansoor Ahmed Gondal; [2020]
    Keywords : Retailing; Warehouse management; ERP;

    Abstract : Background: Retailing industry has been growing all around the world tremendously. We will see a remarkable change and improvement in clothing and baby products retailing industries in Sweden. Previously, companies either try to sell through traditional brick and mortar physical stores or online. READ MORE

  5. 24. Electric Vehicles & Fuel Retailers : Challenges with the Provision of Fast Charging in Swedish Fuel Stations

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gustav Thorsell; [2020]
    Keywords : Fuel retailing; fast charging provision; vehicle electrification; Drivmedelsbolag; snabbladdning; fordonselektrifiering;

    Abstract : Battery-Electric Vehicles (BEVs) are gaining increasing momentum and their adoption is projected to continue at a rapid pace. In contrast to the predominate vehicle type, Internal-Combustion Engine Vehicles (ICEVs), the BEVs rely on electricity rather than conventional fuels for propulsion. READ MORE

  6. 25. "Helping our consumers buy less, but choose well" : An exploratory study on how sustainable fashion brands market themselves

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ella Dahlman; Susanne Merkler; [2020]
    Keywords : Sustainable fashion; Sustainable fashion marketing; Sustainable fashion consumers;

    Abstract : Abstract  Background: The fashion industry in its current state operates in conditions that are considered unsustainable. In order to appeal to the growing environmental and ethical concern of consumers, fashion brands have started to employ strategies of green marketing, often focusing on clothes marketed as consisting of sustainable or eco-friendly fabrics. READ MORE