Essays about: "retailing - case study"
Showing result 16 - 20 of 100 essays containing the words retailing - case study.
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16. The Environmental Impact of E-commerce : A comparative analysis of CO2e emissions in e-commerce and traditional retailing
University essay from Jönköping University/JTH, Logistik och verksamhetsledningAbstract : Purpose: The purpose of this study is to explore the environmental impact of e-commerce, considering the effects on CO2e emissions from transportation and implications on product packaging. Method: The research approach used in the study is an exploratory single case study design. READ MORE
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17. Food retailers’ sustainable brand image - exploring the barriers and challenges of implementing sustainability strategies in grocery stores
University essay from Göteborgs universitet/Graduate SchoolAbstract : Food retailers and their local stores are considered to have an influential role in our society today, in terms of their impact in environmental and social issues. This qualitative case study aims to analyze the work of food retailers with sustainability, focusing on their processes of trying to make sustainable commitments reflect with consumers’ perception of the corporate brand image. READ MORE
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18. Obstacles in transitioning towards omnichannel retailing : A dynamic capability perspective
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Purpose: In the past two decades, shopping online has grown at a rapid pace, and it had a significant impact on every player in the retail industry from a small retailer to large retail chains. The retailers were forced to redefine the way they operate by managing various channels to reach their consumers. READ MORE
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19. Is it game over for physical retailers? : A study on Swedish video game industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose - The purpose of this study is to extend the understanding of the business model of video game retailers using online and physical stores focusing on the impact of digital platforms on the retailing industry within the context of video game industry considering different actor’s perspectives like retailers and consumers. Design/methodology/approach - This is a multiple-case study based on deductive reasoning. READ MORE
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20. The impact of delivery lead time on customer conversion
University essay from Lunds universitet/ProduktionsekonomiAbstract : Delivery lead time (DLT) is seen as one of the most important service factors affecting the consumers willingness to fulfill a purchase within online retailing (Esperet al., 2003). The purpose of this thesis is to investigate the effect variations in the offered DLT have on customer conversion rate within e-commerce. READ MORE