Essays about: "retailing management"

Showing result 1 - 5 of 73 essays containing the words retailing management.

  1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  3. 2. Reshoring in the Fashion Industry – An Actual Trend or Industry Window Dressing?

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Svante Gummesson; [2023]
    Keywords : Reshoring; Fashion industry; Fashion conglomerates; Supply Chain Management; Manufacturing Sustainability; Global supply chains; Manufacturing Location Decision; Inditex; H M Group; GAP Inc; Fast retailing; Gap Inc.; PVH; Business and Economics;

    Abstract : The research aims to determine whether there is a trend of reshoring among major fashion conglomerates and whether supply chain resilience and sustainable manufacturing may contribute to understanding this trend. The study takes a quantitative approach, using a combination of inference statistics and descriptive statistics. READ MORE

  4. 3. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Hüsam; Linnéa Nordmark; [2023]
    Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

  5. 4. Generating Value Using Predictive Analysis in E-retail : A Case Study on How Predictive Analysis Affords Value-Generating Actions

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Isak Emitslöf; [2023]
    Keywords : E-retail; e-commerce; predictive analysis; predictions; technical affordance; value-generation; constraints theory;

    Abstract : Information systems and information technology are rapidly evolving, and the usage of it at the same pace. In different fields, predictive analysis is used daily. Within the area of e-retail, referring to online retailing, it is used for personalisation and as decision support. READ MORE

  6. 5. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Song Thu Nguyen; Joo Won Lee; [2023]
    Keywords : Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

    Abstract : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. READ MORE