Essays about: "review of literature in tourism marketing"

Showing result 1 - 5 of 8 essays containing the words review of literature in tourism marketing.

1. 1. Making sense of distance. Mobility in staycation as a case of proximity tourism

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Alexandra Rosu; [2020]
   Keywords : tourism; mobility; distance; staycation; local travel; Social Sciences;

   Abstract : Purpose: The aim of this dissertation is to explore mobility in a proximity tourism context. Mobilities are being widely discussed in connection to society, everyday life, and tourism as a whole. Thus, it focuses on the staycation phenomenon as a case of proximity tourism. READ MORE

3. 2. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Miriam Green; [2019]
   Keywords : City Branding; Tourism; Gentrification; Red-Light District; Prostitution; Sex Work; Neoliberalism; Revanchist City; Entrepreneurial City; Reeperbahn; St. Pauli; Marke Hamburg; NION;

   Abstract : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). READ MORE

4. 3. Coping with Overtourism: Redirecting tourism consumption through social media and the Internet

   University essay from Göteborgs universitet/Graduate School

   Author : Elin Eliasson; Karla Velasco; [2018-07-03]
   Keywords : overtourism; overcrowding; challenges; social media; place demarketing; place branding; place marketing; sustainability marketing;

   Abstract : With tourism being the largest industry in Europe and one of the fastest growing sectors, the importance of sustainable tourism consumption from an economic, social, cultural and environmental aspect is vital. A problem related to growing tourism is overcrowding, also known as overtourism; a relatively new phenomenon describing destinations where hosts or guests, residents or visitors are having the perception of there being too many tourists in one place. READ MORE

5. 4. Market your destination : An investigation of how destination marketing organizations can reach generation Y

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Aldevinge Anton; [2016]
   Keywords : tourism industry; destination marketing organization; web; social media; generation Y;

   Abstract : Background: The tourism industry and especially those that market destinations, destination marketing organizations (DMOs), face challenges to meet generation Y, with an uncertainty of how to do it. DMOs need to be adaptable to an everyday changing market in order to attract visitors to their destinations. READ MORE

6. 5. It’s greener to dive in the Philippines! : A qualitative study of green marketing in dive and adventure tourism.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Joanna Johansson; Johanna Lindgren; [2016]
   Keywords : green marketing; dive tourism; adventure tourism; service development; green marketing strategies; green branding; green segmentation; green positioning.;

   Abstract : Purpose and research question: The purpose of this study is to provide and attain a deeper understanding of how the business philosophy of green marketing affects recreational adventure tourism. Further, the study intends to identify and analyze green marketing in relation to service development, green marketing strategies, branding, segmentation and positioning in the dive tourism sector. READ MORE