Essays about: "the effect of price on purchase decision"

Showing result 1 - 5 of 9 essays containing the words the effect of price on purchase decision.

  1. 1. The effect of substantial factors that influence consumers’ purchase decisions on clothes in the Fast Fashion industry in Sweden. : A quantitative study of the significant substantial factors which affect Swedish consumers’ purchase decisions when buying Fast Fashion items.

    University essay from Jönköping University

    Author : Moa Meyner; Moa Olofsson; Filippa Fager; [2023]
    Keywords : Fast Fashion; Greenwashing; Sustainability; Consumer Behaviour; Purchase decision; Sweden;

    Abstract : Background & Problem: As society becomes more aware of what climate change is provoking in the environment, urgent action toward a more sustainable way of living is being called for. Businesses need to find ways to become more sustainable. READ MORE

  3. 2. Market Models and Uncertain Subjective Value Estimates

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Ruben Åkerlund; Jakob Norling; [2021]
    Keywords : microeconomics; stochastic decisions; bias; consumer surplus; resource allocation;

    Abstract : In microeconomic market models it is a standard assumption that actors have perfect information and act rationally. These are strong assumptions for products where the value to the consumer is subjective. READ MORE

  4. 3. To purchase, or not to purchase, renewable electricity A study of decisive factors for increased use of renewable electricity among Swedish SMEs

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Niklas Löfgren; Edwin Grehorn Hall; [2020-07-01]
    Keywords : purchasing; SMEs; renewable electricity; renewable energy; green electricity; adoption factors; decisive factors;

    Abstract : A major challenge of future electricity consumption is the need for it to be renewable to avoid depletion of natural resources. Swedish small- and medium-sized enterprises (SMEs) are vital for increasing demand for renewable electricity (RE) in Sweden, which is desired since Sweden has set the goal to be completely free from non-renewable electricity by 2040. READ MORE

  5. 4. The Consumer Education Journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebin Naderi; William O'Riordan; [2020]
    Keywords : Customer Experience Journey; Consumer Education; Consumer Education Journey; Sports Supplements; Gender; Business and Economics;

    Abstract : Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. READ MORE

  6. 5. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Simon Andersson; Gustaf Persson; [2019]
    Keywords : Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

    Abstract : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. READ MORE