Essays about: "role of internet in building brand"

Found 3 essays containing the words role of internet in building brand.

  1. 1. Personalised News in the World of Internet : Exploring solutions for a tailored news experience

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Amine Balta; [2020]
    Keywords : personalisation; customisation; user experience; tailored news; personalised news; customisable news; personalisering; anpassning; användarvänlighet; anpassat innehåll; personaliserade nyheter; anpassade nyheter;

    Abstract : The landscape of news consumption has drastically changed, and so has the expectations. It is no longer about sitting at the breakfast table and reading the physical newspaper, the reader expects a well working digital solution. READ MORE

  3. 2. Counterfeit as a Challenge to Chinese E-Commerce Platform—the case of Alibaba

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Ke Chen; [2016]
    Keywords : E-commerce platform; counterfeit problem; Alibaba Group; Taobao;

    Abstract : With the development of Internet technology, e-commerce is becoming more and more popular nowadays. A tremendous number of small and medium size enterprises have emerged, selling goods in e-commerce platforms. READ MORE

  4. 3. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    University essay from Institutionen för teknik och samhälle

    Author : Md. Kamrul Hasan; Rabia Khan; [2011]
    Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Abstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE