Essays about: "self-congruency"
Found 1 essay containing the word self-congruency.
-
1. Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios.
University essay from Stockholms universitet/MarknadsföringAbstract : The vast majority of research based on brand gender has been developed focusing on consumers’ perspectives and behaviour. The implications of studying different perceptions of a brand’s gender can be related to brand equity, since this term is strongly associated with brand personality. READ MORE
Result pages:
1