Essays about: "selfrepresentation"

Found 2 essays containing the word selfrepresentation.

  1. 1. Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios.

    University essay from Stockholms universitet/Marknadsföring

    Author : Alba Sanz Alvarez; [2019]
    Keywords : : gender; brand; fashion; androgynous; brand equity; brand personality; selfrepresentation; self-congruency;

    Abstract : The vast majority of research based on brand gender has been developed focusing on consumers’ perspectives and behaviour. The implications of studying different perceptions of a brand’s gender can be related to brand equity, since this term is strongly associated with brand personality. READ MORE

  2. 2. Excellence, uniqueness and elites : Constructing Spain through nation branding on the website Marca España

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Ana Zamora Barberá; [2016]
    Keywords : nation branding; national identity; Marca España; Spain Brand; ideology; web representations; critical discourse analysis; media studies;

    Abstract : One of the most interesting approaches on how we perceive nations today is the idea of imagining nations as brands. Nation branding is used by many governments as a tool for the dissemination of a certain nation imagery. READ MORE