Essays about: "selfrepresentation"
Found 2 essays containing the word selfrepresentation.
1. Brand gender: An androgynous perspective : A gender inclusive study with the case of Acne Studios.University essay from Stockholms universitet/Marknadsföring
Abstract : The vast majority of research based on brand gender has been developed focusing on consumers’ perspectives and behaviour. The implications of studying different perceptions of a brand’s gender can be related to brand equity, since this term is strongly associated with brand personality. READ MORE
2. Excellence, uniqueness and elites : Constructing Spain through nation branding on the website Marca EspañaUniversity essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap
Abstract : One of the most interesting approaches on how we perceive nations today is the idea of imagining nations as brands. Nation branding is used by many governments as a tool for the dissemination of a certain nation imagery. READ MORE