Essays about: "sensory Consumer"

Showing result 26 - 30 of 75 essays containing the words sensory Consumer.

  1. 26. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Louise Nygren; Josefine Albinsson; [2019]
    Keywords : Perceptions; attitudes; online casino gambling; TV-commercials; semiotics; rhetoric;

    Abstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE

  3. 27. Differentiating between packaging material and geometry using the Syntouch Biotac

    University essay from KTH/Hållfasthetslära

    Author : Henry Eriksson; [2019]
    Keywords : Syntouch Biotac; BillerudKorsnäs; sustainable packaging; packaging material; packaging geometry; CT Scan; grip stiffness; Syntouch Biotac; BillerudKorsnäs; hållbara förpackningar; förpackningsmaterial; förpackningsgeometri; CT scan; greppstyvhet;

    Abstract : Grip stiffness is an important property of carton board packaging. The structure of the packaging needs to withstand the handling of one or many consumers. A carton board packaging that feels stiff when handled conveys a sense of luxury to the consumer, one example of this is the packages containing new flagship smart phones. READ MORE

  4. 28. Electronics Retail Store Atmospherics: A Consumer Type Comparison : A Quantitative Study of Consumer Types and Their Valuation of Sensory Cues

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Soprani; Martin Tsilfidis; [2019]
    Keywords : Sensory Marketing; Consumer Types; Utilitarian; Hedonic; Atmospherics; Electronics Store; Retail Marketing;

    Abstract : Background: Every fifth physical electronics store has been closed during the period between 2011 to 2017, and 30 % of all electronic products are now purchased online. As digitalization has affected both the number of physical stores negatively, but also loyalty towards firms among consumers, as price has become a more crucial role in decision making online, there is a need for physical stores to exploit the advantages that cannot be facilitated online to stay competitive. READ MORE

  5. 29. Attempt to increasing freshness in gluten-free tin bread by adding distilled monoglycerides, α-amylase and glucose oxidase

    University essay from SLU/Department of Molecular Sciences

    Author : Alies Hellsten; [2019]
    Keywords : Emulsifier; α-amylase; glucose oxidase; gluten-free bread; freshness;

    Abstract : The market for gluten-free products is still developing and producers seek to offer consumers products as close to standard market products as possible. Therefore, product development of textural and sensory issues in gluten-free bread is crucial for the industry. READ MORE

  6. 30. Why do companies produce vegan and vegetarian products imitated with real meat products? : Exploring a virgin topic on the Swedish market

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Nils Bäckström; Hanna Egeman; Hanna Mattsson; [2018]
    Keywords : Meat Substitutes; Vegetarian Alternative; Consumer Behaviour in the Food Domain; Psychological Factors; Marketing Factors; Sensory Factor;

    Abstract : With the support of four vegetarian and vegan companies established on the Swedish market, Astrid och Aporna, Ekko Gourmet, Tzay and Quorn, the objective of this study is to understand why companies produce vegan and vegetarian products imitated with real meat products as well as how these companies market these products. The data was collected through interviews with suitable representatives from respective company. READ MORE