Essays about: "sensory Consumer"

Showing result 36 - 40 of 75 essays containing the words sensory Consumer.

  1. 36. Music in Fashion Retail Stores in Sweden : Consumers' perception of music in fashion retail environment

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Luz Dickson; Sakhawat Hossain; [2017]
    Keywords : Music; Consumer Behavior; Retailing; Shopping; Store Atmosphere; Sensory Marketing;

    Abstract : Background The stiff competition in retail markets has led the retailers to find ways to stand out by enhancing the store atmosphere using different atmospheric variables and sensorial strategies for the different senses to influence consumers' behavior.  One of the variables frequently used is music. READ MORE

  3. 37. Evaluating the behaviour of Lactobacillus plantarum 299v in non-dairy oat based yogurt using two different packaging materials

    University essay from Lunds universitet/Förpackningslogistik

    Author : Divya Mohan; [2017]
    Keywords : oatgurt; Lactobacillus plantarum 299v; probiotic; polypropylene; glass; Agriculture and Food Sciences; Technology and Engineering;

    Abstract : There is an upsurge of consumer interest in functional foods, especially probiotics. Alongside there is a global rise in the ‘vegan’ market. However, there is insufficient research and development in the field of non-dairy probiotic food formulations. READ MORE

  4. 38. Seaweed on the plate : an analysis of the consumer willingness to improve the health of the Baltic sea

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Peder Hansson Lillås; [2017]
    Keywords : the Baltic Sea; seaweed; ulva lactuca; willingness to pay; agroecology;

    Abstract : In a move to create a more sustainable living the government in Sweden has set up sixteen environmental objectives to improve the environment for future generations. One of the objectives is zero eutrophication and is considered the most serious threat to the marine environment. READ MORE

  5. 39. Retail In-store Design and Sensory Cues

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jingjing Wu; Yuyu Wang; [2017]
    Keywords : ;

    Abstract : Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products. READ MORE

  6. 40. Enticing consumers to enter fashion stores : a sensory marketing perspective

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Jeton Abazi; Armin Sohani; [2016]
    Keywords : Sensory marketing; Retail; Emotions; Scent; Sight; Sound; Touch; Taste;

    Abstract : During the past years, there has been a re-emergence of sensory marketing in the paradigm of marketing. However, there is a lack of empirical studies done on the subject. Furthermore, the previous literature has focused on whether senses affects, rather than how they affect. READ MORE