Essays about: "serif"

Showing result 1 - 5 of 7 essays containing the word serif.

  1. 1. Fonts and their correlation to reading speed and information recall

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Fredrik Svanholm; Lucas von Schéele; [2021]
    Keywords : fonts; font; typeface; serif; sans-serif; reading; information; recall; ;

    Abstract : Text can be written with various types of fonts, knowing how the fonts affect the reader is advantageous for developers and creators when choosing what font to use when creating consumable media. Researchers have suggested that the results of a font may be affected by the reader's familiarity with it [6]. READ MORE

  3. 2. Typographical trust issues : The impact of font types on trust in the context of online banking websites

    University essay from Högskolan Dalarna/Informatik

    Author : Freja Matsdotter; Lellah Johanna Turesson; [2019]
    Keywords : font; online banking; trust; trustworthiness; typography; web design; font; typsnitt; internetbank; tillit; pålitlighet; typografi; webbdesign;

    Abstract : The purpose of this study was to examine if font choices affect how text and sender are perceived in the context of online banking websites. Large amounts of money are invested to produce effective design units; therefore, graphic designers need to be aware of how their font choices impact the readers’ perception of text. READ MORE

  4. 3. “The effectiveness of design elements like picture, text and color in aesthetic products advertisement” : (Comparing advertisement in two countries of Iran and Sweden)

    University essay from IHH, Företagsekonomi

    Author : Shadi Sadat Tayebi; [2010]
    Keywords : advertising; management; art; design; culture; Iran; Sweden; aesthetics;

    Abstract : This research analyzes the effectiveness of design elements like picture, text and color in aesthetic products advertisement; it compares advertisements in the two countries of Iran and Sweden. Dependent variables in this research are the opinion of Iranian and Swedish consumers and Independent variables are pictures (model, endorser, endorser age, endorser nationality and appeal), color (colorful and black &white) and text (typeface and text concept). READ MORE

  5. 4. Investment Under Uncertainty : Risk Assessment in Emerging Market Countries

    University essay from IHH, Nationalekonomi

    Author : Ivan Arkhipov; Marina Boltenko; [2009]
    Keywords : Risk Assessment; Emerging Markets; Investment; Bank Approach;

    Abstract : The overall purpose of the paper is to see how crediting institutions assess risks in emerging market countries. The paper describes prevalent economic and social conditions for each of the selected emerging market countries (Brazil, China, Kazakhstan, India, Russia and Ukraine) as examples of recent attractive investment locations in quest of higher returns. READ MORE

  6. 5. Airline Pricing Strategies : A comparison of German Lufthansa and Scandinavian Airline System

    University essay from Institutionen för samhällsvetenskap

    Author : Victoria Lohmeier; Simon Hess; [2009]
    Keywords : Airline; Pricing; SAS; Lufthansa; Price Segmentation;

    Abstract : .... READ MORE