Essays about: "service quality of mobile telecom"

Showing result 6 - 10 of 12 essays containing the words service quality of mobile telecom.

  1. 6. Customer Based Brand Equity and Intangibles : The case of the Swedish mobile network operators

    University essay from Företagsekonomiska institutionen

    Author : Carl Johan Jansson; Shuvo Deep Dass; [2012]
    Keywords : CBBE; Customer Based Brand Equity; Swedish; Telecom; Brand Trust;

    Abstract : Problematization: Studies  indicate  that there  is  a  lack  of  strong  brands  among  the  Swedish mobile  network  operators.  Problems  of  retaining  customers  are  common  among  the  big operators. Few studies on brand equity for intangible products have been done. READ MORE

  3. 7. Business Modelsfor Mobile Broadband Media Services : Case Study Indonesia Telecom Market

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Laili Aidi; [2012]
    Keywords : business model; mobile Internet; multimedia services; mobile broadband;

    Abstract : The increase mobile data traffic from the emerging Internet services, especially multimedia, has posed considerable challenges for the telecom industry. Their initial mobile data services business models are generally not compatible with these emerging Internet services. READ MORE

  4. 8. Evaluation of VoIP Security for Mobile Devices

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Prajwol Kumar Nakarmi; [2011]
    Keywords : VoIP; smartphones; IMS; SIP; SRTP; MIKEY-TICKET; GBA GBA Digest;

    Abstract : Market research reports by In-Stat, Gartner, and the Swedish Post and Telecom Agency (PTS) reveal a growing worldwide demand for Voice over IP (VoIP) and smartphones. This trend is expected to continue over the coming years and there is wide scope for mobile VoIP solutions. READ MORE

  5. 9. Service Quality Relevance in Nigeria : Evidence from Zain Mobile

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Oladayo ODUJOBI; [2011]
    Keywords : Customer Service; SERVQUAL; service Quality;

    Abstract : Customer satisfaction is an increasing challenge for telecommunication companies. In the last few years, the mobile telecom market has witnessed a substantial growth and rapid changes globally, as well as domestically in Nigeria. Customer satisfaction is a critical issue in the success of any business system. READ MORE

  6. 10. How to Promote Customer Loyalty of Chinese Mobile Telecom Operator : Case Study of China Mobile

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yi Hao; Xiaoqin Yuan; Weiqing Zhang; [2009]
    Keywords : customer loyalty; customer satisfaction; perceived quality; customer value; switching cost; corporate image; Chinese mobile telecom industry; China Mobile;

    Abstract : Customer loyalty has been investigated in years, and its importance to corporate is understood by managers. The purpose of this paper is to find out what kinds of specific and concrete operational factors have an important impact on Chinese mobile telecom customer loyalty. READ MORE