Essays about: "shopping motivations"

Showing result 6 - 10 of 25 essays containing the words shopping motivations.

  1. 6. Shop ’til we drop or drop the shopping? : Understanding the practice of purchasing second-hand clothing

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Sander Duut; [2022]
    Keywords : Social practice theory; purchase of second-hand clothing; sustainable development;

    Abstract : The clothing industry is considered one of the most polluting industries in the world, due to its utilisation of harmful practices that negatively impact the environment. To significantly reduce the negative impact of the clothing industry, the consumption form of purchasing second-hand clothing is regarded as an effective and beneficial strategy to extend the lifecycle of clothing items and thereby reduce their environmental impact. READ MORE

  3. 7. Millennials’ experiences with second-hand shopping online : A qualitative study about experiences, decision-making, and sustainability

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Matti Hintz; Natalija Josipovic; [2022]
    Keywords : Second-hand online shopping; Millennials; Sustainability; Decision-making process;

    Abstract : Purpose - The purpose of this study is to investigate online shopping experiences and the perception of used goods among Millennials. This paper will assess how different aspect influences the Millennials' consumption of second-hand goods in a sustainable manner and regarding their decision-making process. READ MORE

  4. 8. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Elina Andersson; Nicolai Pitz; [2021]
    Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

    Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

  5. 9. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention

    University essay from Umeå universitet/Företagsekonomi

    Author : Linn Gaddefors; Frida Tollqvist; [2021]
    Keywords : Social media; Uses Gratifications; Customer journey; Purchase intention;

    Abstract : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. READ MORE

  6. 10. Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/IHH, Företagsekonomi

    Author : Edith Andersson; Matilda Andersson; Sofie Rehnström; [2020]
    Keywords : Consumer Behavior; Online Personalized Advertising; Swedish Females; Value Motives; Consumer Response;

    Abstract : Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. READ MORE