Essays about: "shopping motivations"

Showing result 21 - 25 of 25 essays containing the words shopping motivations.

1. 21. The Unique Nostalgic Shopper : Nostalgia proneness and desire for uniqueness as determinants of shopping behavior among Millennials

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Matteo Betti; Iram Jahan Dad; [2016]
   Keywords : nostalgia; proneness; desire for uniqueness; shopping behavior; marketing; quantitative; european; CSI; consumer styles inventory; personal; historical; hedonic; hedonistic; utilitarian; shopping motivations; consumer behavior;

   Abstract : Millennials, or Generation Y, represent one of today’s most prominent age cohorts: with their increasingly stronger purchasing power and importance in the global economic landscape, it is no wonder that marketers are striving to find new ways to appeal to the taste of this peculiar generation of consumers. Among the various modern research fields in business, one in particular is offering incredibly interesting insights to both scholars and professional marketers: the concept of nostalgia proneness in consumer behavior. READ MORE

3. 22. Why consumers engage in eWOM : motivation to conduct research online and post online reviews

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Alexandra Lulek; Marcus Wehinger; [2015]
   Keywords : eWOM; online reviews; communication; buying decision process; motivations; personalitie; eWOM; onlinerecensioner; kommunikation; köpprocessen; motivationer; personligheter;

   Abstract : The purpose of this study was to provide a better understanding why consumers conduct research online and post online reviews. This was achieved by finding relationships between the two phenomena presented above. The study used a cross-sectional design since little was known about the relationships within the chosen research area. READ MORE

4. 23. What factors influence a consumer's intention to use a mobile device in the grocery shopping process?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Marco Fröhlke; Liv Pettersson; [2015]
   Keywords : TAM; Sweden; Grocery Retailing; Technology Acceptance Model; m-commerce adoption; m-commerce; m-shopping; Business and Economics;

   Abstract : The worldwide exponential increase in smartphone penetration has changed the way in which many consumers shop, as their personal device is more frequently used as a shopping tool. Retailers now have to consider the integration of this technology in their omnichannel strategy. READ MORE

5. 24. "Just one click" : utilitarian and hedonic motivations of students to shop fashion online

   University essay from Akademin för textil, teknik och ekonomi

   Author : Berenice Van Heeswijk; [2015]
   Keywords : Fashion; online shopping; student motivations; utilitarian motivations; hedonic motivations;

   Abstract : The online shopping industry has been growing over the past decade (Statista, 2014). Former researchers identified consumers’ utilitarian and hedonic online shopping motivations. A qualitative research was conducted to understand the utilitarian and hedonic online shopping motivations of students to shop fashion online. READ MORE

6. 25. Age differences in women’s shopping for clothes behavior

   University essay from Institutionen för humaniora och samhällsvetenskap

   Author : Oxana Shchudro; [2011]
   Keywords : consumer behavior; women; age differences; shopping; clothes; motivations;

   Abstract : The main aim of this research was to investigate the differences of women’s consumer behavior when shopping for clothes. To investigate these differences quantitative approach was used. In order to collect data for analysis a questionnaire was developed. READ MORE