Essays about: "significance of brand to companies"

Showing result 1 - 5 of 24 essays containing the words significance of brand to companies.

  1. 1. Understanding The Motives Of Scandinavian Retail Companies CSR-efforts At Their Offshore Suppliers

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Vendela Axelsson; David Löfven; [2023-06-28]
    Keywords : Sustainability ⋅ Business ethics ⋅ Supply chain ⋅ CSR ⋅ Scandinavian Retail Industry;

    Abstract : Corporate Social Responsibility (CSR) has gained substantial significance in recent years, driven by the growing societal emphasis on sustainability. Businesses are now expected to contribute to social and environmental goals alongside economic performance. READ MORE

  3. 2. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

  4. 3. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  5. 4. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Olivia Dinér; Alice Sävman; [2023]
    Keywords : Corporate Political Advocacy; Authenticity; Woke-washing; Entrepreneurial Leadership; CEO Activism; Challenger Brand; BrewDog; Social Sciences;

    Abstract : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. READ MORE

  6. 5. Sustainable Corporate Bonds in the Swedish Real Estate Sector : A study on sustainable corporate bonds in the Swedish real estate sector with focus on risk premium and driving factors

    University essay from KTH/Fastighetsföretagande och finansiella system

    Author : Sara Ekelund; Eleonor von Euler; [2022]
    Keywords : Corporate bonds; greenium; risk premium; Företagsobligation; greenium; risk premium;

    Abstract : The market for sustainable corporate bonds is booming and has been for the pastyears. Swedish real estate companies were first with issuing green corporate bonds andresponsible for the largest amount of issued corporate bonds. However, in the socialand sustainability corporate bond market, the sector is lagging. READ MORE