Essays about: "social attitude"

Showing result 1 - 5 of 644 essays containing the words social attitude.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Zetterberg; Joel Söderholm; [2024]
    Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

  3. 2. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Sameera Prasanna Rodrigo; [2024]
    Keywords : Social media; SMEs; Restaurant business; RBV theory;

    Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

  4. 3. The impact of social norms on attitude towards alternative protein consumption: a comparison between the Swedish and Dutch population

    University essay from Göteborgs universitet/Graduate School

    Author : Luc Roefs; [2023-11-06]
    Keywords : Sustainable consumption in a food context;

    Abstract : In this study wo examined how people in the Netherlands and Sweden feel and think about meat alternatives and if social norms influence their choices. We learned that if people believe their friends or family like meat alternatives, they are more likely to try them too. READ MORE

  5. 4. Why do people use public Wi-Fi? : An investigation of risk-taking behaviour and factors lead to decisions

    University essay from Högskolan i Skövde/Institutionen för informationsteknologi

    Author : Mohamad Abdulkader; [2023]
    Keywords : Public Wi-Fi; hotspots; wireless networks; privacy; security; awareness; attitude; knowledge; risks; factor;

    Abstract : The usage of public Wi-Fi and hotspots has witnessed a substantial increase in recent times, providing convenient connectivity in various public areas. Public wireless networks are now widely accessible, especially in smart cities. However, utilising public Wi-Fi exposes individuals to potential threats to their privacy and security. READ MORE

  6. 5. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE