Essays about: "social attractiveness"

Showing result 21 - 25 of 136 essays containing the words social attractiveness.

  1. 21. Examining the impact of social media influencer’s credibility dimensions on consumer behavior

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : ANA HUSSAIN; ZAHID ALI; [2022]
    Keywords : Social media platforms; social media influencers; social media influencer marketing; trustworthiness; expertise; attractiveness; followers’ loyalty to the influencers; purchase intention; attitude toward the brand.;

    Abstract : Purpose: The study aims to explore the effects of social media influencers' credibilitydimensions (attractiveness, trustworthiness, and expertise) on consumer behavior (purchase intention and attitude towards the brand) while considering the followers' loyalty as the mediating variable in the fashion industry.Theoretical approach: The proposed conceptual model of the study is based on assumptions of source credibility theory and theoretical reasonings provided in the previous literature related to social media influencer marketing. READ MORE

  3. 22. Stationen i stadsrummet : landskapet runt Stockholms tunnelbanestationer

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Simon Bunse; [2022]
    Keywords : landskap; stad; station;

    Abstract : Stockholms Stad beskriver i sin översiktsplan att stadens attraktivitet är viktig, inte bara för Stockholm utan också för dess funktion som motor för hela Sverige. Man ser utmaningar kring framtida transportinfrastruktur - gång, cykel och kollektivtrafik, och också att stadsbyggandet ska utvecklas ur ett socialt, hållbart perspektiv, med god kvalitet och god arkitektur. READ MORE

  4. 23. The impact of social media influencers on the purchase intention of Tech gadgets among Gen Z and Y : Sweden

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Valentina Meglaj; Naqash Zafar; [2022]
    Keywords : Social media influencers; Influencer marketing; Gen Y; Gen Z; Qualities; Authenticity; Credibility; Trustworthiness; Expertise; Attractiveness; Similarity; Tech gadgets;

    Abstract : .... READ MORE

  5. 24. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : My Bui; Anh Tran; [2022]
    Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

    Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE

  6. 25. Othering Heights : A critical urban approach to the narratives embedding the proposed Österskans development in Halmstad, Sweden

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Anna Stohr; [2022]
    Keywords : Urban studies; conviviality; convivial urbanism; Halmstad; Österskans; Sweden; critical urbanism; socio-spatialisation; placemaking; urban design; social sustainability; the built environment; segregation; urbanisation; public space; cityscape; neoliberal planning; densification; social mobility; spatial theory; uneven geographical development; the right to the city; David Harvey; thinking spatially; discourse;

    Abstract : This thesis examines the proposed Österskans development in Halmstad, Sweden from the approach of critical urbanism. With a steady increase of population growth for the past decades and despite the income level of the municipality's population being above the national average - the socio-economic segregation in Halmstad is prevalent. READ MORE