Essays about: "social attractiveness"

Showing result 16 - 20 of 136 essays containing the words social attractiveness.

1. 16. Exploring the Influence of Cognitive Social Capital on the Attractiveness of Innovation Hubs : An Analysis of Industry Attraction and Network Development in Southern Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Fahim Mohammed; [2023]
   Keywords : Innovation; Innovation Hub; Social Capital; Cognitive Social Capital CSC ;

   Abstract : This study provides valuable insights into the factors making an innovation hub attractive to potential tenants, with a specific emphasis on the role of cognitive social capital (CSC). Drawing on semi-structured interviews with industry professionals, the research uses thematic analysis to parse out key themes and sub-themes. READ MORE

3. 17. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emma Edström; Yufei Erik Luo; [2023]
   Keywords : Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

   Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE

4. 18. Intermodal Freight Transport - Evaluating the Suitability of Future Potential Implementations - A Case Study of Volvo Car Corporation

   University essay from Göteborgs universitet/Graduate School

   Author : Elin Alverhed; Frida Kåvik; [2022-08-02]
   Keywords : Rail-road Intermodal Freight Transport; Intermodal Freight Transport; Volvo Cars; Rail Freight; Road Freight;

   Abstract : Environmental awareness has become increasingly more important for governmental and non-governmental organizations throughout the years, pushing organizations to better their operations with the aim to reduce environmental impact. One of the organizations aiming to reduce their environmental impact is Volvo Cars, which, through various organizational improvement efforts, has managed to reach environmental sustainability-related goals. READ MORE

5. 19. From community ownership to community fellowship : qualitative analysis of the socio-economic consequences of asset redistribution in rural Scotland

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Mathieu Baptiste Adrien Chanteloup; [2022]
   Keywords : asset redistribution; commoning; community building; community capacity; spiralling-up trajectory; social capital; rural development; Scotland;

   Abstract : Understanding inequalities regarding land and asset ownership is essential to comprehending rural areas. An unbalance situation regarding the ownership of assets, especially in rural areas where people are even more dependent on land management and the resources they can get from it, makes rural society more fragile. READ MORE

6. 20. My Body, My Image: The Digital Staging of the Female Self : A posthuman feminist analysis of female self-representation on Instagram

   University essay from Linköpings universitet/Institutionen för tema

   Author : Jessica Rische; [2022]
   Keywords : cyberfeminism; posthuman feminism; participatory action research; focus group discussion; female self-representation; digital photo-practices; Instagram;

   Abstract : In recent years, the use of social media has grown significantly, yet associations between digital photo-practices and female self-representation in cyberspaces remain unknown. This thesis aims to assess how female self-images shared on Instagram are being associated and evaluated. READ MORE