Essays about: "social behavior"

Showing result 11 - 15 of 1218 essays containing the words social behavior.

1. 11. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

   University essay from Göteborgs universitet/Graduate School

   Author : William Nordlund; Mattias Johansson; [2023-07-03]
   Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

   Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

3. 12. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

   University essay from Göteborgs universitet/Graduate School

   Author : Sofia Granberg; Julia Löfblad; [2023-07-03]
   Keywords : Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

   Abstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE

4. 13. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption

   University essay from Göteborgs universitet/Graduate School

   Author : Hilal Ahmad; Isak Rydén; [2023-07-03]
   Keywords : Media consumption; user-generated content; fast media; TikTok; addictive behavior; trends; media multitasking; social TV;

   Abstract : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. READ MORE

5. 14. THE URBAN-RURAL VOTING DIVIDE IN SWEDEN: A Quantitative Analysis

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Jack Andersson Stridh; [2023-06-29]
   Keywords : ;

   Abstract : This essay seeks to analyze urban-rural differences in voting behavior in Sweden by measuring urban-rural differences in social attitudes around gender and immigration, and urban-rural differences in party choice. Previous studies have found that demographic and economic differences between regions explain a large part of the urban-rural voting gap, but a significant part still remains unexplained. READ MORE

6. 15. WORK TIME REDUCTIONS ON THE DECLINE? How ideas act as hindering mechanisms for social democratic support of work time reductions.

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Lisa Lindén; [2023-06-20]
   Keywords : Ideas; work time reduction; The Swedish Social Democratic Party SAP ;

   Abstract : The study of ideas as factors affecting political behavior is often accessed by focusing on times of political and economic uncertainty. However, focusing on times of stability and the rigidity that ideas cause in policy processes is less explored. READ MORE